HOW TO PICK A DOMAIN NAME THAT WILL RANK WELL IN GOOGLE
In this article we will learn how to pick a domain name that will rank well in Google.
When choosing a domain name for our Internet businesses there are many different factors to take into account. Choosing a good keyword-rich domain name is an important starting point for creating a website online. It is recommended we invest some time on keyword research.
Keyword research can seem daunting at first, but once we know some basic patterns to look for, it becomes fairly simple and even fun! Think of keyword research as treasure hunting. The art of keyword research comes down to the ability to find the combination of keywords that meet a specific set of criteria; we will get more clarity on this as the article goes on.
7 Things To Look For When Choosing A Keyword-Rich Domain Name:
1. Number Of Searches Per Month
Google provides a free keyword research tool that we can use to conduct your search. Enter the term “keyword tool” in Google search and the keyword tool website will appear in the results.
The first step in choosing a keyword phrase for your business is to see how much demand there is for a particular product or service. The number of searches per month indicates the amount demand there is for any product or service.
We must ensure that there are enough people searching for the keyword terms we want to base our online businesses around; otherwise our businesses will not be profitable.
2: Naming Our Business And Website
Many business owners are tempted to come up with fancy and unique names for their websites. When it comes to SEO it is important to give our website a clear and descriptive name. When someone reads our domain name they should immediately know what our website is about. Having a descriptive domain name also allows Google to know exactly what our site is about and hence rank us accordingly.
In an ideal world, if we were targeting the keyword term “dog training” our website would be www.dogtraining.com; this would let Google know exactly what our site is about and they would rank us accordingly.
Now we all know that practically all the best domain names are already taken, but don’t let that discourage you; in the next section we will see how there is always room for a bit of improvisation and creativity to get quality domain names.
3. Long Tail Keywords VS Short Tail Keywords:
There are two kinds of keywords--Short tail keywords are simple terms such as: dog training, swimming lessons, make money etc
Short tail keywords are good but they also lack specificity at times. The days of being able to find high value short-tail keywords is gone, but that may not be such a bad thing.
Long Tail Keywords are long keyword phrases such as: how to get a girlfriend in high school, dog training for German Shepherds, swimming lessons for autistic children etc.
Long Tail Keywords are much more specific in nature. When it comes to making money online specificity is critical. As business owners we only want qualified people to visit our sites; qualified people give us money in exchange for our products or services.
After coming up with several Long Tail Keyword phrases, go back into the keyword research tool and conduct some additional research. We want to find a long tail keyword that is clear, descriptive, in high demand and available as a domain name.
When focusing on SEO always try to name your website with the main keywords you are targeting.
Example: If we want to create a website about work from home moms then the best URL for our business would be: www.workfromhomemoms.com
4. Money Keywords:
In choosing keywords there are a few things to keep in mind; we want to target keywords that will convert into money. Let’s call these “Money Keywords.” Keywords that convert into money are search terms that involve people looking for an immediate or urgent solution. A lot of people online are searching for solutions to specific problems; the more urgent the problem the more valuable the keyword phrase becomes.
Here are some examples of good Money Keywords:
· How to get my ex girlfriend back
· How to get rid of bedbugs
· How to get rid of mice in my house
· How to cure back pain
· How to save a marriage
All these search terms involve an urgent problem that needs an immediate solution. A good indicator of motivation is pain. We must always ask ourselves: “How much pain is the person experiencing and how urgently do they want their problem solved?”
The more pain and urgency involved, the more potential profit a specific niche will contain for us.
When creating an online business we should base that business around a niche that serves people immediate solutions to their urgent problems. People much more willing to spend money on an urgent problem than on something that is not urgent.
5. Keeping Your Domain Name As Simple As Possible:
Although we are targeting long tail keywords we need to always keep in mind that our website domain needs to be easy to remember and write. So use a balance of choosing a descriptive domain and choosing a domain that people won’t get wrong when typing into their website browsers.
6. Number Of Advertisers
Another great indicator of moneymaking keywords is the number of advertisers that are currently on Google.
When we type in our keyword into Google we want to see how many Adword ads show up on the results page; the more ads that appear, the more profitable the niche tends to be.
7. Researching The Top 5 Websites on Page 1
After we have determined which keywords we would like to go after we must type those keyword phrases into Google and look at the top 5 websites that appear on page one.
The question we need to ask ourselves is: “Will I be able to knock off any of these websites from their top 5 position?”
A simple way to check the strength of the top 5 websites that appear on Google for your keyword phrase is by looking at the following:
· How many backlinks does the website have? The more backlinks a site has the harder it will be to out-rank them.
· How old is the site? The older the site, the more authority it has on Google.
· What is the Page Rank score of the site? The higher the PR score, the more difficult it will be to steal their spot on Google.
When we look at those 3 elements, we can quickly determine if we will be able to replace them in the top 5.
If we do not think we can replace them on the top 5 spots then we must look for other similar keyword phrases that do not have as much competition on page one.
After taking these 7 variables into account we can make an educated decision on which keyword-rich domain name to choose in order to rank well in Google.