contentmarketing tagged posts

The Role Of Freshness In Google Page Rank Rejected


THE ROLE OF FRESHNESS IN GOOGLE PAGE RANK

ern, Google’s home page in IE7, Feb 6, 2006 via Flickr, Some Rights Reserved

With well over half of all search queries still being done on the Google search engine, the effect that changes to their search engine algorithms have on website can be staggering. The changes depend on what the think tank at Google quality assurance believes search engines users are looking for from their searches. This is often an intuitive process and follows from general leaps in logic that the general business public is not aware of. This doesn’t mean that businesses are at the mercy of Google search, just that they need to be able to react to the changes quickly. The latest set of game changing algorithm changes has been dubbed the Penguin update.

The Penguin Updat...

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Internet Marketing Tools And Management: What Does It Mean To Be An Affiliate?


INTERNET MARKETING TOOLS AND MANAGEMENT: WHAT DOES IT MEAN TO BE AN AFFILIATE?

JDstreamCorp, Internet Marketing Tool
, April 21, 2010 via Flickr, All Rights Reserved

One of the best ways to get started earning an income online is to sell products and services as an affiliate.  The major advantage of doing this is that the affiliate doesn’t have to maintain customer service for the product sold.  It is a great way to learn the mechanisms that are necessary to create income online such as: list-building, getting traffic, copywriting, content creation, keyword research, paid advertising and email marketing.

An affiliate marketer helps a product or service seller by finding interested buyers in various stages of their desire to make a purchase...

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Things You May Not Know About Direct Marketing


THINGS YOU MAY NOT KNOW ABOUT DIRECT MARKETING

Pam Lau, CMA Direct Marketing Conference, September 21,2008 via Flickr, Creative Commons License.

If you’re thinking about doing your first direct marketing campaign, you’re probably a bit nervous on getting started. For starters, there are so many methods to choose from, it could make your head spin. Then there is the whole actually-choosing-and-implementing-a-method thing. It can also be hard to determine what methods are actually worth the time and expense, and which are obsolete, not right for your company, or downright annoying.

Never fear. There are some tried and true things you can learn about direct marketing to help you get started...

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What Is Siloing And How Does It Help Your Business?


WHAT IS SILOING AND HOW DOES IT HELP YOUR BUSINESS?

A silo is simply a structure for keeping like things together. Grain silos are used to hold wheat, barley, etc. In terms of web design it works the same way. Think about your web site like a big container filled with colored balls. Each colored ball represents a single web page on your site. Now, as far as a search spider is concerned, all the colored balls are the same size, and they are mixed together in your container. Digging around for all the balls of one particular color would take a while, and the spider penalizes for that. Now pretend that you put dividers in your container so you could separate the colored balls and prevent them from mixing. This would make finding all the balls of one color much easier...

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Effective Offsite Seo Strategies To Improve Your Website’s Search Engine Rankings


EFFECTIVE OFFSITE SEO STRATEGIES TO IMPROVE YOUR WEBSITE’S SEARCH ENGINE RANKINGS

HRW2012 , Search Engine Optimisation from High Ranking Websites,July 4, 2011 via Flickr, All Rights Reserved

A lot of the traffic we receive on our websites comes from search engines. Search engines are portals that search and arrange information on the World Wide Web accordingly. These search engines need to know that our websites exists in order to rank them on the search results. Therefore, it is imperative for us to ensure that our website appears on the first pages of search results in order to remain a profitable business. Here, we are going to discuss seven effective offsite SEO strategies we can take advantage of to improve the search engine ranking of our websites.

Article Directory Submission

The ...

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Onsite SEO Strategies You Should Adopt


ONSITE SEO STRATEGIES YOU SHOULD ADOPT

HRW2012 , Search Engine Optimisation from High Ranking Websites,July 4, 2011 via Flickr, All Rights Reserved

Let’s start with some mind-blowing statistics. Did you know that about eight in every ten visitors to your sites come from a search engine, be it Google, Yahoo, or Bing? Given these statistics, it would be unintelligent not to consider optimizing your sites for the search engines. This is because one of your main objectives for taking your businesses online is to maximize profit.

Search engine optimization can be defined as the process of making your sites search engine friendly in order for them to rank highly. Ranking highly on search engine results means that your websites will appear on the first page for the keywords you’re targeting...

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Get A Little Crazy: Weird Marketing Techniques That Work


GET A LITTLE CRAZY: WEIRD MARKETING TECHNIQUES THAT WORK

Ayadipro-Marketing, Search Engine Optimization, December 29,2011 via Flickr, Creative Commons License.

Who says advertising has to be boring? Okay…yeah…sure, there have been thousands of boring campaigns thrust upon the public during advertising’s long history, but that doesn’t mean yours has to be one of them. Even better, all those boring campaigns will only serve to help yours stand out from the crowd.

Here are a few of the weirdest campaigns ever created, and how you can use them as inspiration to create your own wacky, unique, or memorable campaigns.

Bring on the shock value:

Shocking your audience or even scaring the pants off them isn’t always a bad thing...

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Success Factors For Local Search


SUCCESS FACTORS FOR LOCAL SEARCH

smartrigcranes, Local Search Marketing, December 06,2011 via Flickr, Creative Commons License.

Companies that do business in their local area benefit from being found in local searches.  That means that a business needs to take advantage of every available method of visibility to place themselves in a position to capture their local clients prior to their search.

Google Universal Search
In 2007, Google redesigned their search results based what they called universal results.  Basically, the default setting for search engine users was set so that the first page results included the following elements based on the keyword typed in:

1) Relevant News stories
2) Relevant Videos
3) Relevant Web Pages
4) Relevant Images
5) Relevant Local Business Directory Lis...

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Key Metrics And Statistic For Online Marketing


KEY METRICS AND STATISTIC FOR ONLINE MARKETING

assoscoupa, oDesk, May 6, 2009 via Flickr, All Rights Reserved

Every online business is engaged in generating sales and driving new leads.  The measurement of both of those two activities adds up to what a business’s true score card is. However, if a business is going to attempt to improve its income, there are more statistics that should be tracked.

Without any analysis of a company’s marketing statistics there is no way to evaluate what to do if there is a slowdown in the industry.  Without the ongoing analysis of what is happening at earlier points in the marketing funnel, a company’s management would have to be resigned to accept the occurrence as bad news.

Every business needs to track how many people are coming to visit their sit...

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Effective Youtube Video SEO


EFFECTIVE YOUTUBE VIDEO SEO

Yatin Kumar, SEO, July 23,2012 via Flickr, Creative Commons License.

Businesses are discovering that videos are a fantastic way to engage both current and prospective customers, because they versatile in what they can communicate.  For instance, a business can show live action video to show product demonstrations, personal profiles, plant/shop tours or customer testimonials.  A company can also give customers and prospects specific directions by displaying their screen as they demonstrate how to do certain tasks (also called screencast videos). Overall, videos offer a company a dynamic way to communicate and meet the needs of its customers and prospects, which subsequently increases loyalty.

Making a decision about the subject of the video is typically...

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