The officially informative, sometimes humorous, and decidedly wonderful blog.

February 24, 2012
by Shannon
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User Personas- Knowing Your Customers Can Really Increase Conversion

The time has come for another Conversion Optimization post! In today's edition of Conversion Optimization Blog Posts I'm going to discuss User Personas. You can find the other Conversion posts here. Having a website allows you to reach people all … Continue reading

February 10, 2012
by Shannon
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Conversion Optimization- Key Performance Indicators (KPIs)

You've waited for it and here it is! This is the second blog post in our Conversion Optimization series. Today we'll be discussing conversion metrics, the numbers that measure a website's effectiveness. Obtaining a higher conversion rate is the ultimate … Continue reading