May 14, 2012
by Shannon
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This is the second post in a series about User Experience design. Catch up with the first here. UX design, as I aptly described (with metaphors and all) is about creating products that people want to use and can use … Continue reading
May 7, 2012
by Shannon
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I used to have this bike back in college that I rode everywhere. It baffled my friends that I chose to ride a bike, not because the concept of “green” transportation was bizarre or unfamiliar to them, but because of … Continue reading
March 14, 2012
by Shannon
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Four Conversion Optimization posts down, two to go! Today I'm going to be talking about establishing trust and confidence in your potential customers. Have you ever landed on a website with terrible, flashy design work that hurts your eyes? How … Continue reading
January 25, 2012
by Shannon
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It's time to analyze a buzzword that seems to pop up all over the Internet these days. Conversion. What is conversion and why does it matter? Simply put, an online conversion occurs when a website visitor does what you want … Continue reading