The new year is a time to start afresh, make new goals, and swear up and down that this is the year you finally start hitting the gym. But even as you work on your own personal growth, why not also work on your developing your online presence? Whether you’re searching for jobs or starting an online business, these resolutions can help you create your personal brand online.
Why you need to stop using a personal email for business
If you’re in the U.S., you would have to be living under a rock to not have heard about Hilary Clinton’s email scandal, in which the former secretary of state used her personal email account for work-related purposes. It’s a cautionary tale that serves as a good reminder to keep your business communications separate from your personal ones.
Why custom email is a must in the light of increased DMARC adoption
If you regularly send outbound emails to website visitors or customers, a recent increase in the adoption of DMARC could seriously affect your sends if you are not using a custom email address. Increasing numbers of email service and email marketing providers are cracking down on the use of generic email addresses in an attempt to protect receivers from phishing and spam. Although DMARC adoption is good news for email receivers, it can be bad news for email marketers who are not using a custom email address.