It’s rare now to come across someone who has not at least heard of the .IO domain name—the extension that originally served as a ccTLD for the British Indian Ocean Territory took off several years ago among web innovators and remains a popular domain choice for startups and tech companies.
If you’re considering registering your own .IO domain name, but still have some hesitations, check out this list of reasons why .IO could be an excellent domain choice for building your web presence.
It’s so nice having someone else tell you about your product. We were at Pubcon in Las Vegas last week and visitors were sharing with us their stories of domain names. Instead of us straining our vocals against the ringing of Sin City, people like Angela St. Julien, who has Brand.Bar, told us these exact words: “Let’s get rid of the hyphens and start moving into the creative side with New TLDs [domain names.]” She even used a geeky term like “TLD.” Our people have arrived.
With recent products like the New Domains, we’re pretty stoked to meet a few exemplary usage cases. But at PubCon they lined up. Adam bought a .ACTOR for a client. Jeremy Chrysler owns Chrysler.NYC. Even former professional wrestling star Ric Flair said he’d love a .ROCKS. People were even suggesting aggregating your social feeds on a .SOCIAL. #Brilliant
Something happens to your brain with technology. It’s as if it’s been waiting for millennia, for thousands of generations, to have the chance to do as much as the internet allows you to do. The upside to digital innovations is that someone can now start a colossal company from their mother’s basement. The downside is that you’re supposed to start a colossal company from your mother’s basement.
There should be a business version of “stop and smell the roses” that goes something like “pause right now and talk to your customers.” Whenever we do we learn a lot, and Adam is no exception. We were excited enough to hear that a namer had won the Verisign .COM domain contest–well, he’s a semifinalist, but he has a check for five grand on the way–yet we were blown away that this is a guy behind the Singing Dogs because, for reals, he plays the saxophone and his dogs sing along. No, really, check out the video above.
Let’s talk about “Obamacare.” Not the broad, sweeping health insurance program in general, but the word itself. It was originally meant to be derisive, painting the Affordable Care Act as the result of overreaching Executive power. At one point a Democratic Congresswoman objected to its use on Capitol Hill. But then something happened: it gradually took on a whole new life as a universal and sometimes affectionate term for the medical overhaul. The hashtag #ILikeObamacare trended when the bill was challenged in Supreme Court, and President Obama even started using it in his own speeches.
This is a classic example of one side making the best of an attack. They completely redefined it, and now they don’t need to get a .SUCKS.