TAG: technology

Why .IO is the go-to domain for tech companies

Having a great URL is essential for startups and new website owners who want to succeed. However, obtaining a short, memorable domain at a reasonable price can be difficult at times—especially in the fast-moving startup world.

Increasingly more websites and businesses are turning to alternative domain endings as a solution. As hundreds of New Domain extensions have become available, it has become easier to get a domain name that you love and that your visitors will remember. But there’s another option that is neither a New Domain nor an old standby, and it’s become the darling of the startup and tech community: .IO.

But what’s so special about .IO? What sets it apart from other domains that haven’t yet seen the success that .IO is experiencing? We delved into the issue to explain why people are so drawn to the .IO extension.

Why are startups turning to .IO?

.IO has become one of hottest domain name extensions for startups. This is a little peculiar, since .IO has existed since 1997 and was originally assigned as the ccTLD for British Indian Ocean Territory. So, why are startups turning to .IO?

With .IO, startups can get short and memorable names, because .IO has great availability. A .IO domain name can be a better option than coming up with a long and confusing domain name that uses a more established extension (or buying expensive premium domains). To put it simply, .IO’s are an easy way to get a great domain for a great price, and .IO has a handful of other defining benefits.