Today, 35% of businesses have adopted Artificial Intelligence (AI). And, with an expected growth rate of 37% from 2024 to 2030, AI will continue to become increasingly integral to businesses.
These metrics showcase that today’s digital landscape, especially in the realm of AI, is quickly evolving. Businesses must embrace the power of AI today to stay competitive in the future.
This evolution includes the types of domain names brands use to stand out. As advanced artificial intelligence (AI) tools skyrocket into popularity, more and more companies are looking for ways to express their involvement in the AI revolution through their digital address.
The .ai domain extension has since emerged as a powerful trend in the digital marketplace, allowing businesses to showcase their commitment to innovation and technological development.
Read on to discover how this trending domain name can help elevate your business’s online presence this year.
What are .ai domain extensions?
The .ai domain extension is popular among tech companies and startups, but it originally had another purpose. The .ai top-level domain (TLD) was initially released in 2009 as a country code TLD (ccTLD) for Anguilla. Websites operating out of the Anguilla area or affiliated with Anguilla could use the .ai extension to strengthen their connection to the local community.
Although the Anguillan government still oversees the .ai TLD, there aren’t any geographical restrictions on who can register a website with a .ai domain extension. As a result, Anguillan websites now share a digital space with forward-thinking businesses that have connections to artificial intelligence.
Who uses .ai domain names?
While they may seem niche, .ai domain names have broad appeal for many modern businesses. Of course, they’re a natural fit for companies that offer AI-based products and solutions as they showcase industry involvement to site visitors.
However, a company doesn’t have to exclusively focus on developing AI products to benefit from an .ai TLD. Businesses that use AI to support their operations can also claim a .ai domain name to represent their commitment to cutting-edge, efficient business practices.
Benefits of .ai domains
With an .ai domain extension representing your business, you can infuse the power of AI into your brand’s digital identity. Here are some of the key advantages of referencing AI through your domain extension:
Memorability
One of the unexpected benefits of the .ai domain extension is its short, two-letter structure. Among the 10,000 most popular websites, the average domain name is only eight characters long, demonstrating the value of a concise web address.
Because the .ai TLD is easy to pronounce and only two letters long, it is the ideal basis for a simple, memorable domain name for your brand.
Industry affiliation
Businesses within the AI space can instantly indicate their core purpose with a .ai domain name. When potential customers see a .ai website while browsing, they can naturally infer that the site is involved with AI.
Put simply, brands can use their .ai domain names as a signpost to attract the right audience of people looking for AI-based products and services.
Differentiation from competitors
Because the AI industry is fueled by innovation and creativity, finding small ways to stand out can make a massive impact. What better way to stand out than with a custom domain name?
An .ai domain name, in particular, doesn’t just differentiate itself by forgoing a more traditional extension, like .com or .net—it also showcases authority and leadership within the AI space.
And, as .ai domain names become more popular, you can emerge as an early adopter within your field.
Innovative branding
The concept of AI is associated with technological advancement and ingenuity. Associating your brand with AI through your domain name helps you implicitly associate your brand with innovation.
Because AI has a global reach, you can leverage your .ai domain name to make a lasting, wide-reaching impact on a worldwide audience.
Selecting a .ai domain name for your business
It’s worth noting that .ai domain names are still on the rise, with only 0.1% of websites currently using the .ai TLD as of the publication of this post. Because .ai domains are still emerging, many popular, high-value keywords and domain names are available with the .ai TLD.
Adopting a .ai domain before the surge of this TLD means additional availability, so you can likely use your business name as your domain name or look for available keywords related to your niche.
Secure your .ai domain name with Name.com
AI technology is expected to expand and advance rapidly. Now is the time to register a .ai TLD for artificial intelligence companies and enthusiasts. Name.com offers .ai domain extensions to stay at the forefront of the AI revolution as you establish your online presence. Capture the power of AI for your business by finding a custom .ai domain name today on Name.com.
Sources:
IBM. IBM Global AI Adoption Index. https://www.ibm.com/downloads/cas/GVAGA3JP
Grand View Research.Artificial Intelligence Market Size, Share & Trends Analysis Report https://www.grandviewresearch.com/industry-analysis/artificial-intelligence-ai-market
ICANN Wiki. Government of Anguilla. https://icannwiki.org/Government_of_Anguilla
Business. Business Domain Names: Everything You Need to Know. https://www.business.com/articles/the-perfect-domain-11-important-facts-about-domain-names/
W3Techs. Usage statistics of top level domains for websites. https://w3techs.com/technologies/overview/top_level_domain
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