This is the default option. If your ad group contained the keyword 'tennis shoes,' your ad would be eligible to appear when a user's search query
contained either or both words ('tennis' and 'shoes') in any order, and possibly along with other terms. Your ads could also show for singular/plural
forms, synonyms, and other relevant variations.
If you enter your keyword in quotation marks, as in "tennis shoes," your ad would be eligible to appear when a user searches on the phrase tennis
shoes, with the words in that order. It can also appear for searches that contain other terms as long as it includes the exact phrase you've
specified.
Phrase match keyword:
Ads may show on searches for:
Ads won't show on searches for:
"tennis shoes"
red tennis shoes
buy tennis shoes
tennis shoes photo
shoes for tennis
tennis shoe
tennis sneakers
Exact Match
If you surround your keywords in brackets -- such as [tennis shoes] -- your ad would be eligible to appear when a user searches for the specific
phrase 'tennis shoes,' in this order, and without any other terms in the query.
Exact match keyword:
Ads may show on searches for:
Ads won't show on searches for:
[tennis shoes]
tennis shoes
red tennis shoes
tennis shoe
buy tennis shoes
What country would you like to target?
We default to your current location, if we can detect it, but you can change it here.
Enter a Place or Location
ZOOM LEVEL:
CENTER
LAT:
LNG:
BOUNDS
SW LAT:
SW LNG:
NE LAT:
NE LNG:
DISTANCE:
SURROUNDING LOCATIONS
Suggested Domains
The suggestions in this section are based on Google
keyword variations. The number to the right
of the domain is the approximate average number
of global monthly Google searches for the keyword
variations the domain contains, not including the
TLD.
