Asia currently holds 60 percent of the world's population, and encompasses over 90 different languages. This part of the world is experiencing tremendous economic and technological growth. The culture and languages throughout the Asia-Pacific region are extremely diverse. However, the people tend to find pride and common interest in the term 'Asia'. Holding a .asia domain helps show your company's global citizenship and desire to expand into the countries encompassed in Asia.
As Asia-Pacific countries grow in technology, the Internet becomes increasingly important to their economies. As corporations begin look beyond their local markets, an online identity is the logical next step. Similarly, when multi-nationals establish presence in the region, they need a regional identity instead of simply a local one. Having a .asia domain encompasses all Asian countries, not just one. If you are looking to grow your business in China, Japan, Vietnam etc, registering a .asia could be the best plan.
