Name.com Blog
November 01, 2011

big brands battle ICANN’s new gTLDs

According to an article in Adweek, a campaign led by the Association of National Advertisers is going to lobby Congress and pressure the Department of Commerce to stop the new “dotBRAND” top-level domains. Their case? “The new system would burden brand holders, confuse consumers, and increase opportunities for fraud, identity theft, and cyber crime.” The […]


ICANN Domains and Brand BattleAccording to an article in Adweek, a campaign led by the Association of National Advertisers is going to lobby Congress and pressure the Department of Commerce to stop the new “dotBRAND” top-level domains. Their case? “The new system would burden brand holders, confuse consumers, and increase opportunities for fraud, identity theft, and cyber crime.”

The Internet Corporation for Assigned Names and Numbers (ICANN) says the opposition coalition has had plenty of time to voice their concerns and it is now “late in the day to lobby.”

ICANN is planning on accepting applications for the new .COKE and the like in January, 2012. Read more from the Adweek article written by Katy Bachman.

name.com for domains, websites and hostingIf the new gTLDs are added and the application process does proceed, Name.com will support as many as possible of those that are publicly available. For now we’ll keep you updated on the good and the bad and all latest in the world of domains.

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