3 ingredients for cooking up a killer marketing strategy


Making a killer online marketing strategy isn’t the most difficult thing to do as long as you keep a few fundamental ideas in mind. You need to remember to define your target audience, set clear goals, and address competitor weaknesses when crafting your marketing plan. If you remember to do those three things, there’s no reason why you shouldn’t be able to successfully grow your business.

Defining your target audience:

Defining who you’re aiming your marketing efforts at is an extremely important aspect when it comes to creating smart marketing campaigns. This step is oddly forgotten a lot of times because ambitious people frequently target everybody, hoping that some people will listen and turn into customers. This is no different than playing darts by grabbing a handful of darts and throwing them at the dartboard, hoping that one dart hits the board as as a bullseye.  If you take the time to focus on the bullseye, rather than aiming at everything, your focus will pay off and you’ll be able to create a message that resonates with your target audience and drives the biggest results possible. Take some time to think about the pain point your product or service is solving for your target audience and build a strategy that your target audience can relate to best.

Set clear goals:

You need goals to be successful. If you don’t have goals, you have nothing to reach for and no way to evaluate how successful your marketing efforts are. Spend some time to think about what you’re trying to accomplish and set goals that are difficult, but attainable. If you’re building up an email list, you might set a goal of getting 250 email signups in a month. If you just created your company a Facebook page, maybe you want to get 1,000 page likes in 3 months. Think about your goals each day and figure out if your current efforts are helping you achieve what you’ve set out to achieve. If things aren’t working, try new things, and if things are working, think about how to scale what works.

Address competitor weaknesses:

Every company has weaknesses in their marketing strategy, and it’s the job of a competitor to scout the weaknesses out and pounce. A great example of this is assessing your competitors and noticing that they all have bad content marketing efforts. If you notice that their content marketing is weak, you can use this as an opportunity to create great content that makes your brand more credible and trustworthy. That’s the common theme with finding weakness: positioning your brand as the more credible and trustworthy alternative.

If you think about these three things when crafting a marketing strategy, you’re instantly on the way to being more successful with your marketing efforts. Every fantastic marketing strategy is rooted in taking advantage of competitors weaknesses, setting goals, and defining who your target audience is.