If you’re like most people, your inbox is flooded daily with emails from various companies and websites that you’ve bought from or subscribed to. Some, you likely open without fail, while others head straight to the junk folder.
So what differentiates the beneficial emails from the less enticing ones? Offering subscribers valuable email interactions can help you increase your customer base and build brand loyalty. These are some of the best ways to use email marketing in a way that promotes your business.
Be generous with discounts and coupons
Everyone loves saving money, and being generous about sharing discounts and promo codes can pay off. Not only are people more likely to open your emails in the hopes of getting a great deal, but they also add value to your email interactions. Your recipients receive great deals on products or services they love, and you get repeat visits and more sales—it’s a win-win situation.
Send a newsletter
Keep your email list in the loop by sending monthly or weekly newsletters that feature upcoming discounts and specials, helpful content, or any other details that could benefit readers. Sticking to a single newsletter rather than sending separate emails for every big event cuts down on the number of messages your subscribers have to open and allows them to skim the highlights for the information they value most.
Create special content just for email subscribers
Email subscribers should be rewarded for their loyalty with discounts and freebies that are exclusive to them. Grow your list by offering eBooks, guides, and resources that can only be accessed once the visitor subscribes. Then, build on the value of that commitment by continuing to give them access to your best content.
Offer email notifications
Allow your visitors to sign up for email alerts that will notify them of product availability, price drops, and more. Offering this service will keep your subscribers coming back to your website and saves them the hassle of having to repeatedly check your website for the information they’re looking for. For example, Name.com offers the New Domains Watcher service, which allows customers to sign up for email alerts when domain extensions they’re interested in become available for registration.
Allow blog subscriptions
If you have a blog, letting readers subscribe for email updates is a must. Whether you send alerts every day or just once a week, delivering your content straight to your readers’ inboxes can increase your website hits and ensure that your readers never miss an article. (Speaking of which…you can subscribe to the Name.com blog’s weekly digest here if you haven’t already).
Sending too many emails can be off-putting for subscribers and could end up losing you email subscribers. Segmenting your lists and offering users choices in the types of content they receive can keep your subscribers happy and optimize your open and click through rates.