Facebook. YouTube. Twitter.
Aside from being some of the biggest names in social media, these brands share another common trait: They’ve thrown their gloves into the live streaming ring and are now battling it out to see who will come out on top. If this epic struggle proves anything it’s this—live streaming is here to stay.
Big brands battle it out for live streaming dominance
For a while now, Periscope has been the go-to option for those who were interested in live streaming. After dethroning Meerkat, it enjoyed several months of unfettered service, bringing in thousands of broadcasters and even more viewers. But as the live streaming phenomena grew, so did the interest of other social media outlets, who are constantly on the search for that “next big thing” to keep visitors returning to their site. Now Facebook Live and YouTube Connect are giving Periscope a run for its money as they integrate live streaming into their service offerings.
Each service has its pros and cons: Periscope may be the frontrunner in live streaming right now, but it doesn’t have the user base that Facebook and YouTube have. Facebook Live lets you stream to a pre existing audience, but has a lag anywhere from 6 seconds to almost a minute, making it difficult for viewers to respond to events as they happen. And even though YouTube is the go-to place for video content, it’s questionable whether its audience will readily adapt to their live platform.
What’s a live streamer to do?
In a time with so much uncertainty about which live streaming platform will reign supreme, there’s an element of risk for those who want to begin live streaming. Do you go for Facebook Live where grandma and your BFF can comment on a live stream tour of your sweet new apartment? Or to Periscope where some live streamers are so passionate that they’re quitting their day jobs to live stream full-time?
In the end, it doesn’t really matter which platform you choose as long as you’re branding yourself in a memorable way. Using a domain like yourname.live and pointing it to whichever live streaming platform you prefer is a low risk way of getting your name out there while staying mobile. A short domain is easy for users to remember and type to follow along with your live streams. However, if the platform you’re betting on sinks or doesn’t have the viewership you’re looking for, it’s easy to redirect your URL to a new platform.
This strategy isn’t a new concept either. Live streamers are already using custom URLs to brand their channels and connect with audiences. Ryan Bell rebranded the up and coming Periscope Summit to Summit.live, and adopted the domain to match (and he has some particularly scathing thoughts about Facebook’s competitor platform). JoeRogan.live directs to the comedian and podcaster’s YouTube live stream channel.
If you’re not already on the live stream bandwagon, now is as good of a time as ever to join the hype. Register a .LIVE domain for yourself and see all the ways you can connect with this new kind of audience.