CATEGORY: Marketing

Your business should buy multiple domain names. Here’s why.

These days, your website might just be the most important part of your business. For an ecommerce business, your website is your storefront. For all other businesses, products, and services, your website is often the first place potential customers go to learn what you’re all about. 

Choosing a domain name is important, but what you might not know is that choosing multiple domain names is key to maximizing your marketing strategy and getting the most out of your business’ web presence.

Goo.gl is going, going, gone: What to use instead

By Dannielle Cabler

If you use goo.gl to shorten your links, you’ve probably heard that it’s being discontinued. That means that by March 30, 2019 (yikes!) you’ll need a new solution up and running.

It’s never fun to be forced to switch tools or platforms, but this is actually a good opportunity to reevaluate URL shorteners and switch to something more robust.

Here are some of the best things about switching, and why we think you’ll love using Name.com’s Branded URL Shortener, powered by BL.INK.

Why it’s time to get your brick-and-mortar store online

Toys R Us, the iconic retailer of our childhood, filed for bankruptcy this month, citing a lack of traffic to their brick-and-mortar stores as one of the reasons why the business has been on a slow downward spiral. Their lackluster online store and their inability to compete with online retail giants like Amazon proves that having a customer-facing storefront is no longer enough to bring consistent business through the door. If you own a brick-and-mortar business that sells goods, it’s time to seriously consider taking your shop online.