Going global: A quick guide to international digital marketing
By Gary Viray
Globalization was once a dream for many of us who cannot afford to set up our own business in different parts of the world. That notion has changed as we are ushered into the digital era, where everything and anything can be accessed through the internet.
Having a solid digital marketing strategy is just the first step in conquering the global stage. Businesses looking to promote their brand on an international level can be risky, but it can yield a larger stream of revenue if done correctly.
However, joining the global mix isn’t as simple as declaring that you can offer services worldwide—changes must be made to your website and digital marketing strategy for this to work. Before you work on globalizing your brand, do your research and see if it will work out for you.
Ready? Let’s start!
10 low-budget social media strategies for your small business
By Alisha Shibli
In today’s day and age, you need social media to get the word out. Leads, conversions, customer engagement, SEO rankings—there’s a lot riding on social media’s shoulders. The stakes are very, very high. This comes as no surprise considering that both big and small businesses are punching above their weight to get the maximum returns from their social media campaigns. A report published by Yellow Social Media in 2018 said that small businesses spent 42% more on social media marketing than they did in 2017—which is staggering.
As a small business owner, the competition is tough given the kind of money you need to pump in for your paid social media campaigns. This is why low-budget social media tactics might help fuel your social presence and help you in terms of reach and conversions.
The hijacking of David Walsh
He hit us up on Twitter. Could we help him get his domain back?
davidwalsh.name hadn’t been stolen from us, but whoever hijacked it had transferred it to Name.com before moving it to another registrar.
Inspired, we Tweeted back that we were going to try and get it. Even though it seemed pretty close to impossible.
Check out our new navigation
Name.com is getting a bit of a makeover! Over the next few weeks, we’ll be rolling out an update that will change our current navigation to a new and improved design.
Why growing websites need better SSL certificates
When your website really starts taking off and is regularly bringing in more visitors or purchasers, it’s an incredibly exciting time. But you may also be faced with the growing pains associated with having more traffic coming and going from your website. One area that you might neglect at this time is upgrading your SSL certificate to offer higher, more trustworthy levels of security.
Easy ways to set up a “Domain for sale” page
If you are a domain investor, inbound leads can be one of the best ways to find people and businesses interested in purchasing the domains you have for sale. Rather than just listing your domains on Sedo or Afternic and hoping for the best, creating “Domain for sale” pages associated with the domain you’re trying to sell is a good way to let people know that they’re available for purchase.
These are the two easiest ways to create a Domain for sale page.
A guide to SFTP key file setup for FileZilla
If you want to further secure your hosting account, requiring an SSH key upon login is one of the best ways to do so. Setup for SFTP keys will differ depending on the FTP client you are using, but today we’ll go over how to activate additional security measures for your account via FileZilla.
SSL certificates are more critical than ever—here’s why
Most website owners have heard of SSL certificates but might not know when the right time is to use one. Well consider this your wakeup call: No matter where you are with your website or user base, having an SSL certificate can benefit you in a number of ways. These important factors are just part of the reason why SSL certificates have become a necessity for all website owners.
Website Builder now includes free SSL
We want all of our users to have secure websites that people can trust. And with new domains like .APP being released with higher security standards than ever before, having a secure website is imperative. That’s why we’re excited to announce that all current and new Website Builder users now get a free SSL certificate to secure their site with.
Secure your domains with this new product feature
We recently debuted a new product offering called Advanced Security to bulk up Whois Privacy with additional security features. One of the most helpful tools included in the product is Domain Lock Plus, which guards against potential domain hijacking. Here’s an overview of what the feature does and how to set it up in your own account.