GuestBy Louisa McGrath
URL shorteners have been around for years turning long URLs into shorter, more manageable links. Today, businesses are pulling ahead by using custom link shorteners which reduce long links into a digestible and memorable format.
How to graduate your Etsy shop to a custom website
Allison ChowdhuryEtsy is a great way to get your business off the ground when you first start selling goods online. But once you’ve had time to establish a loyal audience and get into the swing of things, those little fees that Etsy likes to impose may seem less sweet. If you’re ready to establish a stand-alone eCommerce business, here’s the best way to get started.
How important is your domain name?
By Derek Miller
Branding is the idea that you can take something simple like a business’s name and have people associate specific feelings, memories, or ideas with that name.
These websites are making the most of their .TRAVEL domains
The .TRAVEL domain has enjoyed a great deal of popularity over the years because it’s a straightforward TLD that can be used very practically by end users. These four websites have embraced the domain to create travel and tourism websites that stand out.
5 essential elements every website homepage should have
When someone visits your website for the first time, there’s a limited opportunity to convince them to stay on your site, click through your pages, and make return visits in the future. No pressure, right?
While there’s no perfect formula for a homepage that’s sure to capture the attention of every person who visits your site, including these five key elements can vastly increase your chances.
A quick guide to Moz’s free Keyword Explorer
A couple weeks ago, we introduced our readers to a series of free SEO tools that can help you get your website back on the map when it comes to organic search. One of the tools we covered was Moz’s Keyword Explorer, which offers business and website owners valuable insight into which keywords their site ranks for and how well it’s doing against the competition. Learn how to make the most of the free version of Moz’s Keyword Explorer in this post.
How to know when it’s time to upgrade your SSL certificate
SSL certificates are important tools for inspiring user trust on your website and keeping details like login information, account numbers, and credit cards secure. But SSL certificates offer varying levels of security, and as your website evolves, your certificate needs may change. If you’re not sure if it is time to upgrade your SSL certificate, these are some good signs to look for.
Four G Suite features you may not know about
When you look at the G Suite product, the first thing that comes to your mind is likely email—which is perfectly justified, considering how useful and simple a custom Gmail address can be. But G Suite offers a host of productivity tools far beyond just a reliable inbox. Here are some of its most useful features.
Improve your SEO with these 5 free tools
Great Search Engine Optimization, or SEO, can be what makes or breaks a website—so it’s no wonder that some companies spend hundreds of thousands of dollars to make their websites as SEO-friendly as possible. But even beginners can access tools and tips that will put them on the right track for awesome organic search rank. Check out five of our favorite SEO tools that are free for anyone to use.