Are you excited? I watch Obama’s acceptance speech last night in the presence of about one hundred strangers at a bar in my neighborhood. There was certainly anticipation in the room leading up to the speech. There was an lush quiet while he spoke. Then excitement. Regeneration. Hope. This, as they say, is a good thing.
When I came into the office today I realized that’s not very different from what’s been going on here at Name.com. We’ve been pretty quiet lately. Heads down and working hard to beef up our infrastructure to keep up with our phenomenal growth and prepare for even more.
The last several months have been really busy and we’re just starting to see some of the fruits of those labors. Most of those things are completely behind the scenes. It’s no always been easy and it’s not always gone the way we hoped, but go it did.
Over the next several months there’s lots more to do and those are the things I am really excited about. I can’t talk about a lot of them right now but you can expect some enhancements to our feature set, perhaps a facelift and who knows’85 maybe a new product or two. Keep your eyes peeled.
This might not interest many of you, but if you remember Mosiac you might remember that mcom.com was their domain name back in the day. AOL has started offering some vanity email addresses of this and a few other domains. Some of which great like games.com, when.com and switched.com, others of which are – shall we say, “longtail” at best.
It’s puzzling to me that they would choose to use something like when.com for this service. There’s so much more that can be done with a short brandable generic like that. It’s a shame really. But I guess when you’re struggling and for sale you make some silly decisions.
Name.com is a proud sponsor of the 2008 GeoDomain Expo presented by Associated Cities. I’ll be hitting Chicago for the show. If you’d like to connect live and in person let me know. I’ll be there for the entire show.
One of the questions I get asked over and over again by people outside of the domain name industry is “why do I need a domain?” the second most often asked question is “What do I do with my domain name?” Over the next couple of days I’ll be sharing some short articles with you. Articles targeted to those very people: end-users. Individuals and companies looking to register a domain name for a new business, a new product or any number of other reasons want to know what the can and what they should do with their newly minted Internet real estate. I owe a debt of gratitude to a talented young content writer who is here helping us out this summer. If Kevin Crane comes knocking on your door looking for a job, he’s got my endorsement and I thank him for his leg work and efforts on this series. The entirety of which will later be posted on the Name.com website.
The first and most important thing to do is make sure your domain name is secure. You spent some time and effort finding just the right domain name. You might have even paid a premium for the name in the aftermarket. Taking a few minutes to make sure that all of your contact details are accurate and that your domain name is locked from malicious changes and/or hijacking is a smart investment of a few minutes time.
Next, making sure that you know the username and password for your domain name registrar is another important item to check off. If you went through a designer or web host for your domain name you’ll want to make sure that you retain full rights to your name upon the termination of any relationship with that third party. Name.com recommends always registering your own domain names. Domain management isn’t difficult and we’re here to help you every step of the way.
Finally, you may want to take advantage of multi-year discounts if your domain name registrar offers them. There are multiple reasons for doing so, including the peace of mind of having an extended registration (up to ten years) and not having to worry about annual renewals as well as the fact that Google looks favorably upon domain names which have expiration dates well into the future.
Recall Media’s one-name-per-day auction site, Bido.com bowed today with the inaugural auction of DiscountImages.com. Was is a success? Only the team over at Bido.com can say for sure. There were four bidders with a total of 20 bids on the name. That’s better than almost all of the low reserve/no reserve names at the last TRAFFIC auction in Orlando. The end result was a winning bid of $911US.
The appraisals for DiscountImages.com varied from lows of $500 to highs of $15k targeted at end-users. My own appraisal of $750-1500 was based on a variety of factors including past sales, recent offers on my own domains, industry trends and end-usage. I might have a couple of factors I’ll keep under my hat, but overall this isn’t rocket science. End-users are not the target for Bido.com and value expectations that take the end-user into account aren’t going to hit the mark here.
Does having industry expert appraisers weigh in on a name help or hinder the auction process? It might mean that some names get less, but I think it’s best for the industry as a whole. Overpaying for names means the industry is in a bubble (and look where that gets the real estate market). Having realistic appraisals and data on the likely end-use and/or development for a name presents us all with the opportunity to create a stable marketplace that will continue to grow over time.
Would I use Bido to move some of my names? You bet. There are many names in my portfolio that I either hand-regged or picked up in a drop or otherwise paid very little for. Why would I *not* take a few hundred to a couple thousand dollars for them? Are there names in this group that I’m not willing to trust the model to? Of course. But the crown jewels are few and far between. Domain investors who can be honest with themselves over their portfolio and the likelihood of a big payday for those mid-tier domains might find great success at Bido.com.
Cheers to the Bido.com/DNZoom team.
While I’m enjoying the month of June here in sunny and arid Denver without any work related travel, you fine folks can catch up with Bill at DomainerMeeting and the ICANN meeting in Paris.
In July I’m back on the road with two trips to Chicago. We’re sponsoring the GeoDomainExpo so come find me at the W City Center July 10-12. If I see you wearing a Name.com hat on the show floor I’ll have a free gift for you. I’ll only have a couple of gifts with me, so you might want to try to find me before I run out.
Two weeks later I’ll be back in the windy city for HostingCon July 28-30 where I hope to catch up with some folks from my previous life in the hosting industry.
Will I see you there?
First, let me apologize to the five people in the world who read this blog. I’ve been way lax in updating here but I have a really good reason. I’ve been supah busy actually doing things. It’s crazy I know, but it’s good. But that means that we needed help and we’ve been interviewing candidates for a variety of positions for a while and have recently added some folks to the team and wow’85 what a difference it can make. I’m planning to get back to writing semi-regularly.
I’ll have a new promo code for you later this week. Watch for it.
As the Internet swells with more information every second of the day we will find keyword search results less and less relevant. TechCrunch recently reported on the limits of keyword search and the inevitable breaking point. Direct Navigation offers any business a short cut to being found.
While the point behind that post is that the semantic web will save us all when that breaking point arrives, it’s hard to miss the alternative: Direct Navigation. Arguably, generic domain names will be seen as the authority space on the web for the associated terms. When these domain names find their way in the hands of end-users or investors who are willing to put in the time, money and effort to develop them we’ll see more people trusting their address bar to get them to relevant information.
Until that time we’ll see PPC revenues continue to fall. Why? Well, a number of reasons really, but one of the major reasons is more domains names that ever are parked with monetization companies. As a savvy Internet browser I get frustrated when I type in a URL hoping to find content and getting hit with ads. I’m hardly unique. The more ads there are the less attention is paid to them.
As a domain name investor you’ve probably got at least a couple of great direct navigation domain names. You’ve got a leg up on 99% of the websites on the Internet. You’ve got the Park Place spot versus their Baltic Avenue. Use it!
ocial networking has been hot for a while now. It’s often struck me as funny that an industry that is all about networking hadn’t embraced the trend. That’s all changed. Following on last month’s launch of Randy Charach‘s Synergy Domain Club, Steve Morales has launched GeoDomainer.com.
Both networking sites are built on the back of Ning and make great use of the technology. Best of all if you have an account at one you needn’t create a new account/username for the other.
Synergy Domain Club has racked up about 135 members in just a couple of week, no doubt due to Randy’s natural knack for networking. GeoDomainer is off to a good start as well. I don’t think either site will eliminate the need to get out and meet other people in the industry, but perhaps open a dialog you can continue in person.
When you join be sure to friend me.
Name.com is taking the show on the road again and we’ll be landing in San Francisco next week for the Domain Roundtable. Even better, we’ve hooked up with the folks at Domain Roundtable to offer our customers and readers a $200 discount on registration. So there’s just no excuse not to come see us at the show.
The discount is good for the full Domain Roundtable pass. You’ll have full access to all panels, keynotes and parties. Name.com’s own Michelle Miller will be speaking on Marketing & Advertising your domain portfolio. CEO and Founder Bill Mushkin will be featured during the Heads Look Ahead/CEO Rountable. Both of these sessions promise to be insanely informative.
To get your discount code just email email@example.com
See you in San Francisco!