We’ve been talking a lot about .SOCIAL domains lately, and how increasingly more people are choosing to use them as branded link shorteners to add a little more customization to their social media sites. But now, Mastodon.social is making headlines as news outlets claim that they’ve found the platform that will take down Twitter.
Why New Domains are an awesome pick for branded links
Social link shorteners are by no means a new phenomenon in the social media sphere, but it hasn’t been until recently that brands have understood the power of custom link shorteners. Rather than using generic short links (like ones that Bitly and Google offer), increasingly more social media users are creating their own unique versions that reflect their brand and personality.
With apologies to Jimmy Kimmel’s Mean Tweets, here’s our Keen Tweets.
We get a lot of feedback on social media, and most of it we want to share. These videos feature members of our incredibly efficient team reading Tweets (and some e-mails) from happy customers. We’ll let Kimmel handle the trolls.
Major brands using .SOCIAL link shorteners
Branded link shorteners are quickly being adopted by high-prominence individuals and brands as a simple way to reinforce their brand while sharing links and updates with fans. But we’re also seeing an increasing trend of major players on social media choosing the .SOCIAL domain extension for their custom URLs.
Which social media platforms should your business be using?
There’s no doubt that social media has become an incredibly powerful tool for businesses who want to build their brand. But with so many social media platforms to choose from, how can you be sure that you are selecting the best ones for your business? Use this guide to determine which social media sites and apps are best for your business.