CATEGORY: Social Media

YouTube, you lose? The surprising video platform that gets the most views

At Name.com, we make a lot of videos.

We rely on them to sell products, share information, and bring joy. But we also relied too much on YouTube as our sole source of video exposure. It’s an easy trap to get caught in: YouTube is a subsidiary of Google, and the two of them together are search engine beasts. Google is the #1 online search engine and YouTube is #2.

The one thing these internet giants lack is engagement—or at least the engagement you want. YouTube comments can be the internet’s bathroom stall of conversation.

4 Ways to Help Your Brand Conquer Social Media

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One of the most difficult aspects of social media marketing is how overwhelming it can appear. There are countless ways to position your brand online, which makes it difficult to figure out how to tackle websites like Facebook, Twitter, Pinterest, or Tumblr. You and your brand can begin conquering social media by having a fundamental understanding of four social media tactics: engagement, creating quality content, being pure and original, and constantly experimenting.