At Name.com, we make a lot of videos.
We rely on them to sell products, share information, and bring joy. But we also relied too much on YouTube as our sole source of video exposure. It’s an easy trap to get caught in: YouTube is a subsidiary of Google, and the two of them together are search engine beasts. Google is the #1 online search engine and YouTube is #2.
The one thing these internet giants lack is engagement—or at least the engagement you want. YouTube comments can be the internet’s bathroom stall of conversation.