CATEGORY: SEO

Going global: A quick guide to international digital marketing

By Gary Viray

Globalization was once a dream for many of us who cannot afford to set up our own business in different parts of the world. That notion has changed as we are ushered into the digital era, where everything and anything can be accessed through the internet.

Having a solid digital marketing strategy is just the first step in conquering the global stage. Businesses looking to promote their brand on an international level can be risky, but it can yield a larger stream of revenue if done correctly.

However, joining the global mix isn’t as simple as declaring that you can offer services worldwide—changes must be made to your website and digital marketing strategy for this to work. Before you work on globalizing your brand, do your research and see if it will work out for you.

Ready? Let’s start!

A quick guide to Moz’s free Keyword Explorer

A couple weeks ago, we introduced our readers to a series of free SEO tools that can help you get your website back on the map when it comes to organic search. One of the tools we covered was Moz’s Keyword Explorer, which offers business and website owners valuable insight into which keywords their site ranks for and how well it’s doing against the competition. Learn how to make the most of the free version of Moz’s Keyword Explorer in this post.

Improve your SEO with these 5 free tools

Great Search Engine Optimization, or SEO, can be what makes or breaks a website—so it’s no wonder that some companies spend hundreds of thousands of dollars to make their websites as SEO-friendly as possible. But even beginners can access tools and tips that will put them on the right track for awesome organic search rank. Check out five of our favorite SEO tools that are free for anyone to use.

4 tips for increasing your website’s page rank when you know nothing about SEO

SEO is one of those big, scary, ominous things that is going to come up time and time again whenever you talk about getting your website online and driving more traffic to it. It’s a field so nuanced that even SEO experts admit that most of what they’re doing involves a lot of guesswork about what they think is going to be beneficial for your website.

But by following a few common sense best practices, you’ll make a more enjoyable experience for users and potentially boost your search rankings in the process.