Maybe we’re just numb to progress. Spoiled, as it were. Things advance all of the time. A new iPhone could leap out at you at any moment. The latest SpaceX is never not simmering on a launchpad somewhere. Evolution everywhere and, finally, we’re seeing it with domain names.
Going global: A quick guide to international digital marketing
By Gary Viray
Globalization was once a dream for many of us who cannot afford to set up our own business in different parts of the world. That notion has changed as we are ushered into the digital era, where everything and anything can be accessed through the internet.
Having a solid digital marketing strategy is just the first step in conquering the global stage. Businesses looking to promote their brand on an international level can be risky, but it can yield a larger stream of revenue if done correctly.
However, joining the global mix isn’t as simple as declaring that you can offer services worldwide—changes must be made to your website and digital marketing strategy for this to work. Before you work on globalizing your brand, do your research and see if it will work out for you.
Ready? Let’s start!
A quick guide to Moz’s free Keyword Explorer
A couple weeks ago, we introduced our readers to a series of free SEO tools that can help you get your website back on the map when it comes to organic search. One of the tools we covered was Moz’s Keyword Explorer, which offers business and website owners valuable insight into which keywords their site ranks for and how well it’s doing against the competition. Learn how to make the most of the free version of Moz’s Keyword Explorer in this post.
Improve your SEO with these 5 free tools
Great Search Engine Optimization, or SEO, can be what makes or breaks a website—so it’s no wonder that some companies spend hundreds of thousands of dollars to make their websites as SEO-friendly as possible. But even beginners can access tools and tips that will put them on the right track for awesome organic search rank. Check out five of our favorite SEO tools that are free for anyone to use.
4 tips for increasing your website’s page rank when you know nothing about SEO
SEO is one of those big, scary, ominous things that is going to come up time and time again whenever you talk about getting your website online and driving more traffic to it. It’s a field so nuanced that even SEO experts admit that most of what they’re doing involves a lot of guesswork about what they think is going to be beneficial for your website.
But by following a few common sense best practices, you’ll make a more enjoyable experience for users and potentially boost your search rankings in the process.
New SEO study provides further evidence that New Domains can rank well organically
New Domain extensions and SEO: Here’s what we know
The debate about the impact that New Domains have on SEO has been hotly disputed over the past couple of years, but the evidence speaks for itself: More and more cases of New Domains organically reaching top search results are coming to our attention each day. Is this simply because they are a New Domain? No. Google has already said that New Domains are treated exactly the same way as traditional domains.
SEO has long been a puzzle that has very few concrete answers, so adding New Domains into the mix means even more mysteries about what algorithms are looking for and how websites are ranked. Here’s what know so far about New Domain extensions and their SEO impact.
There’s a lot going on with video right now. For one, it’s taken over the Internet. Just last Saturday Periscope turned the Pay-Per-View “Fight of the Century” into a free-for-all for anyone with a smart phone. Barely a year ago the Ice Bucket Challenge morphed everyone’s backyard into a set piece for fund raisers dousing themselves in cold water and, in turn, catapulted Facebook past YouTube in video views. Twitter offers video now, as does its offspring Vine, and we probably shouldn’t dismiss Snapchat and Facebook’s Instagram beast. Trying to tackle this trend is where your .VIDEO comes in.
KEYWORD DENSITY – IS THERE A DEFINITIVE PERCENTAGE?
Keywords have been the central facet of search engine optimization since Google first started delivering returns back in the late 1990s. In the beginning, the sheer number of times that a keyword appeared on a page determined where it showed up in the SERPs. As search engines evolved, the amount that keywords helped became a bit less important. Other factors were added into the search engines result equation. Today, there are over 200 individual metrics that are used by Google to determine a web page’s SERP ranking. And, even though Google’s representatives have tried to downplay the importance of keywords, it is still obvious that they are at the top of the metric list.
Google Weighs In
The real key is to understand how keywords are measured by Google. As Google’s search engine spiders were evolving, the programmers noted that some webmasters were finding new and innovative ways to incorporate keywords into their pages. Some of these methods included placing a huge list of keywords at the bottom of the page, putting “invisible text” (text that is the same color as the background) on the page, placing a list of keywords in the META description, stuffing keywords into picture descriptions and file names and various other ploys. The quality assurance team at Google felt that these tactics were nothing more than attempts to game the system without delivering high-quality content. This led to the decision to make keyword stuffing count against a site in the calculation of its rank. Thus, the new game became trying to figure out at exactly what percentage these penalties were going to be assessed. Google has stated that there is no one magic number, but rather that it depends on what the competition is doing. While this sounds good when it comes from the mouth of Matt Cuts (http://www.youtube.com/watch?feature=player_embedded&v=Rk4qgQdp2UA#!), it doesn’t really hold water under scrutiny.
Mr. Cutts asserts that there is no set keyword density number that will cause a penalty for a website even though the web spiders are computer programs that are unable to make arbitrary decisions. This means that they must have a set parameters to impose a penalty. Of course, if Mr. Cutts did give us a number, then every single website in the world would optimize every page to meet these new density numbers, and the purpose of the entire metric would be compromised. So we can’t blame Mr. Cutts for towing the company line and imploring us to create quality content and stop worrying about keyword density.
Sorry, Mr. Cutts, we just can’t do that. We’ll take your advice and load our pages with well written content that works keywords naturally into the flow, but we’ll still be trying to figure out the golden keyword ratio that is hidden in the bowels of the GoogleBot.
Experimentation is the Key
If we listen closely to what Matt Cutts says, he says there is “no one magic number.” Reading into this, it could mean that there are multiple magic numbers. These numbers could be different for different niches or different spider configurations. Maybe the keyword density percentage is compiled from different areas of the page. Perhaps, there is one penalty for a certain percentage of keywords in the Meta description and another totally different number for the percentage in the main text and then still another for the density in picture and alt tags.
The only honest way to determine how this system works is to experiment with a huge number of pages using multiple different keyword strategies. For most of us, this is simply impractical. A more plausible, and far more effective solution is to do this research for the keywords that you are trying to rank for. Look at the top ten page returns for your keyword in a Google search and then compare the keyword densities in each one. The results will give you a good idea of the density that will be required to reach page 1. If you are feeling a bit adventurous, check the next few pages and see if the densities change. This could give you a good idea of what is working and what isn’t.
What the Pros Are Saying
If you ask 100 different SEO experts what keyword density is working right now, you’ll get as many different answers, but they will be in the general range of 1% to 10%. The real telling thing is that most SEO professionals are steering away from keyword density in favor of creating more engaging, higher-quality content and using other Google “best practices” as the way to bring up SERPs.
We are still of the belief that you need to have the keyword in your text at least 2%-4% of the time or the search engine will never find you. You also need to have a much higher keyword density in your inbound links. This is really where keyword density is important. Google uses backlinks as an “objective” way of telling what a webpage is about. So if your inbound link keyword density is 20%, it’s going to get you ranked much higher than an inbound link percentage of 5%. It is unknown if there are penalties for an inbound link density that is too high, but Google has so many metrics that there is a good chance that there may be. It would be a good practice to shy away from an inbound link keyword density of above 35%. Again, check the sites that are ranking high in a Google SERP for your keyword and see what the link keyword percentage is on them. Here’s a tool that can be used to do just that. (http://www.webconfs.com/domain-stats.php)
After you have fully researched the competition, try to make some tweaks to your current pages and see what results you get. If your web rank doesn’t seem to be changing, reassess the conclusions you came to when analyzing your competitor’s sites. Keyword density may not be the part of your SEO that is the problem. You may have a quality issue, a problem with or lack of backlinks or perhaps your social media engagement simply isn’t nearly as complete as theirs. Just remember that keyword density, although it isn’t as strong as it used to be, is still a major factor in determining page rank and keeping the Google machine happy will help your rise above the competition.
Geo domains are awesome. They are domain names that cater to a specific geographic location, most commonly cities. They are great for SEO because users quite often search for things like “denver ethiopian restaurants” or “denver audi mechanics” on Google and other search engines. Search engines love exact match keywords in the domain name and geo domains offer a fairly easy way to have them. Now, if you know the exact city you want to target things are easy. You can simply register the domain DenverEthiopianRestaurants.com (available by the way), create some sweet content about the topic, and be done. But let’s say you want to target all major cities in a particular state, that’s where the Name.com Geo Domain Search Tool comes in. I’ll now show you how, with pictures.
Step 1: type your keywords into the search field
Step 2: choose your geo domain options
Here you can choose whether to append or prepend your keywords to the place name. Different keywords might look better one way or the other. Denver Roofing Companies, for instance, sounds better than Roofing Companies Denver. Likewise, Fishing In Denver might sound better than Denver Fishing. Those might not be the best examples but I think you get the idea. You can choose prepend or append based on how users most commonly search for the phrase you are targeting. You also need to select the TLD you want to search, the country, and state you want to pull cities from. You will notice other options in the Countries and States drop downs, feel free to play around with those. You can optionally enter a population range of cities you want us to pull. If you leave those blank we will simply pull the top 300 locations by population.
Step 3: click search and scroll down to the “Geo Domain Results” section
The first set of results you will see are the exact match keyword search results in our famous “Power Bar”. The next set will be the geo domain results themselves. Unfortunately, due to the way we perform domain checks the top 300 results by population will be in no particular order but they will be there. With each geo domain result we give you a link to perform a search on that term for all of the TLDs we offer, the population based on the most recent data we have (we admittedly need to update our database with new data), and of course the ability to add the domain to your cart. You should probably add them all, just sayin’. Based on the results for Colorado, one could completely corner the market for Ethiopian restaurant geo domain search results in the state 🙂
Step 4: go forth and be awesome
Now just buy the domains for the keywords you want to market in the cities you want to market to, create compelling and awesome content with some sweet SEO, and start getting some very specific location based traffic rolling into your site.
As always, let us know what you think and feel free to send us suggestions for how we could possibly improve the service.