CATEGORY: Domains

Small businesses, short domains, incredible gifts. Here’s your 2020 holiday shopping guide

People get excited about big companies doing things. We get it. We aren’t any different. When we saw Apple Inc pick up Apple.news and Amazon acquire Amazon.rocks, we felt a world championship validation that still keeps us warm during winter months. But we’ve felt best when people who don’t have the big Apple budget get the exact domain they want because, with TrueName domains, you can. 

To celebrate, here’s our 2020 Small Business Holiday Gift Guide curated by Twitter’s TrueName Luminary @JuJuCatherine

Commence the gift-giving!

The stories behind two of the largest nTLD sales to date

For decades, the aftermarket sale of Premium Domains has followed a specific patten: They’ve always been short, keyword-rich sales of predominantly .com domain names. But with the introduction of hundreds of new domain extensions, a new frontier of Premiums was born. Now, after several years of smart investors jumping onto the new TLD trend early, we’re beginning to see major payoff for those who were brave enough to invest in opportunity when they saw it.

While there have been a number of notable sales of aftermarket and Premium new TLDs, there are two that stand out—each of which brought in a whopping 6-figures in profit.

5 ideas for selecting your new domain name

By Alisha Shibli

Let’s say you’ve got the best idea since sliced bread. Now all you need is a perfect name that can represent this idea. The process is certainly not easy.

When coming up with a name for your idea — could be a startup, a personal blog, a product, a rebrand, or just about anything else — it is difficult to determine where to start. Normally when it comes to creating an excellent brand, the first step is to define the brand’s underlying tone and aligning it with your audience and your overall strategic plan.

Your .ORG comes with baggage—the good kind

By: Lauren Lao, Marketing Manager, Public Interest Registry

For many organizations—for-profit or not—choosing a domain extension that aligns with doing “good” in the world is a good decision. Trust is a cornerstone for any organization operating online, and in the business of domains, research shows that .ORG is trusted as THE place online where organizations and people gather to make a difference. There is a common misconception that you have to be a nonprofit to get a .ORG domain. The truth is .ORG is an open domain for anyone with a mission that serves many different types of organizations, as evidenced by the diverse makeup of its users.

5 ways blogging helps in brand building

by Eshan Pancholi

We live in an age where information plays a significant role in brand building. In fact, marketing gurus and brand experts believe that leveraging blogging to build business brands is an effective marketing route. That’s why most Fortune 500 companies and up-and-coming startups have invested in blogging.

The premise of a great brand is to lead the pack and become the ‘gold standard’ in a specific niche. Organic marketing is the backbone of successful marketing and brand building—and the most important element of organic marketing is content marketing.

While content marketing comprises of various functions, blogging happens to be the most pivotal of them all. Why? Well, that’s what we’re going to touch upon in this article.

Here’s how blogging will help to transform your business into a promising and sustainable brand.