CATEGORY: New Domains

As New gTLDs Launch, is Your Brand Protected?

One of the most talked about developments in nTLDland (yes, nTLDland is an actual, mystical place where everything has a dot right in front of it), is how to best protect your brand as the nTLDs (new gTLDs) launch. With almost 2,000 nTLD applications making their way through the final stages of the process, you may have to rethink the practices you use to keep your brand secure on the Web. The million dollar question seems to be (pun intended): How can you keep your brand safe without bleeding money in the process?

The Strawman Solution

If you’ve been following ICANN lately, then you know the Internet community is engaged in a two-sided conversation concerning just that. The “Strawman ntld brand protectionSolution,” tentative policy enforcements proposed by ICANN to add protective measures to the policies already in place — such as more time in the sunrise periods and more time required for registrars to use the Trademark Clearinghouse — is garnering attention from those concerned with the protection of intellectual property.

Comments on ICANN’s website, about the Strawman Solution, center on two main arguments: That the Trademark Clearinghouse, sunrise periods, Uniform Rapid Suspension System, and Uniform Domain Dispute Policy ought to be enough to protect brands and trademarks, if the Internet public takes enough time to utilize each. And, on the other side of the argument, the concern that these measures alone are not enough to protect brands and the proposed enforcements should proceed. The conversation has attracted comments from big name corporations, registrars, and applicants alike.

Both sides are concerned with time and money. Those looking to implement the Strawman Solution are concerned that time and money will be wasted by trademark owners trying to defend their brands, and so are looking for more protective measures, up front. Those who wish to proceed without the Strawman Solution worry that adding more burden to the front end of an nTLD launch will make the already heftily expensive application process more costly, and add even more time until nTLD domains are available for public registration.

Your Options

Brand protection isn’t a new concern, but the launch of nTLDs has a lot of industry experts rethinking the way you can protect your intellectual property. While defensive registration is important, unilateral defensive registration isn’t an option for everyone. To register your brand in every nTLD (1,917) would be costly,to say the least. While defensive domain registration is still an important step in securing your place on the Web, there are other ways you can remain protected without having to register your trademark in every nTLD. Here’s a break-down of your options as nTLDs launch:

1. Know the ICANN nTLD Guidebook. Taking some time to read over parts of the ICANN nTLD guidebook, concerning the Trademark Clearinghouse, sunrise periods, string contention, and the Uniform Rapid Suspension System and Uniform Domain Name Dispute Policy can go a long way in helping you make informed choices concerning the protection of your brand. There are a lot of systems in place, as explained in the guidebook, that you can use to your advantage if you feel your brand has been infringed upon, or to protect your brand from possible infringement.

2. Register your brand and domain strings in the Trademark Clearinghouse (TMCH). When the Trademark Clearinghouse launches this spring, you have the opportunity to register your trademarks for $150 each. Registering your trademark helps to prevent others from infringing on your brand rights because your brand will become a part of the TMCH database. Anyone who tries to register an nTLD with a string that’s too close to your trademark will be notified.

3. Take advantage of the sunrise period. During the sunrise period of each nTLD, which is the first 30 days after it launches, you’ll have the chance to register your own domain strings to protect your brand. Because almost 2,000 nTLDs are going to launch in the coming year, many experts agree that protectively registering domain strings in each nTLD will be too expensive for many, but to register the nTLDs that closely relate to your market sector is a good way to both secure your trademark and own a spot in the nTLD world.

 4. If needed, utilize the Uniform Rapid Suspension System (URS) and the Uniform Domain Name Dispute Policy (UDRP). If another entity registers a domain string that infringes on your copyright, or brand, then you could utilize the Uniform Rapid Suspension System. The URS is meant to provide a cost-effective ($300-$500 an arbitration) and timely way to freeze domains that threaten other brands. Once a complaint is filed with the URS, the registrar must suspend the domain and alert the owner. The owner then has 14 days to respond. If the owner does not respond, or cannot defend their use of the domain, the domain is put into the URS indefinitely.

The Uniform Domain Name Dispute Policy is a policy already in place that provides guidelines for domain disputes. UDRP outlines a procedure that you may follow to alert a registrar to possible copyright infringement and begin working to take a hostile domain down. The guide-lined process moves slower than the URS, which is why the URS has been implemented for the release of nTLDs in the first place. ICANN hopes both the policy and the system will work in conjunction to help brand owners secure their property.

Weigh in. What do you think?

So, now that you know your options, do you feel secure? Do you think the Strawman Solution adds to your protection, or adds cost and time to a process that’s already dragged-out months longer than ICANN expected? We want to hear your take on brand protection, what you plan to do as nTLDs launch, and whether or not you think these measures are enough, or too much.

A Look at Some of the Most Controversial nTLDs

If you’ve been following the nTLD application process, there’s no doubt that you’ve heard of the controversies surrounding some of the applications. Since mad dramz are the order of the day, here’s a look at five of the most talked about nTLD controversies of 2012, and what the future looks like for the applicants and nTLDs involved.

.AFRICA

Initially the African Union Commission backed UniForum, a South African non-profit company, to be the sole applicant of .AFRICA, but when the nTLDs controversy DotConnectAfrica Trust had to change their application from .DOTAFRICA, to .AFRICA, so as not to be applying for a similar gTLD to .AFRICA, the two non-profits started a controversy over who should have the registry rights of the nTLD.

Those who back DotConnectAfrica Trust say they don’t want the AUC to have any control in the reservation and registration of .AFRICA – that the nTLD should be free to all. Those who back the AUC, and thereby Uniforum, site that the AUC represents a number of countries in Africa, and is therefore the better choice for a .AFRICA registry because of it’s diverse range of input. Multiple Early Warnings have been issued to DotConnectAfrica Trust, stating that AUC-backed UniForum is the preferred applicant.

.ISLAM

There have been controversies surrounding the .ISLAM gTLD that stem both from those who oppose the belief of Islam, and those who feel excluded from the gTLD, based on the applicant. For those who oppose .ISLAM based solely on personal viewpoints of Islam itself, the objection process won’t yield many results – ICANN is interested in making sure all cultures, religions and countries have an equal chance at representative community nTLDs. For those who are opposed to the use of the gTLD by a specific applicant – for instance the Early Warning issued by Muslims in India who oppose Asia Green IT System’s application because they feel left out of a nTLD that defines them personally – the chance of having an objection heeded to is more realistic.

.GAY, .LGBT

Like .ISLAM, .GAY and .LGBT are facing more personal opinion objections rather than objections relating to the proposed administrative practices. Objections against .GAY and .LGBT center on individual or country objections to homosexuality, and not necessarily to the use of the nTLDs, or the ability of the organizations applying for community administration rights to do their job well. So far, applicants for both domains have not had to change their application to face these types of objections, and have not been issued Early Warnings.

.ADULT, .SEX, .HOT, .PORN

Many have objected to the use of these possible nTLDs because of the industry they’re set to represent – the adult entertainment industry. And while those objecting cite protective reasons – such as protecting children, or combating the negative image some associate with adult entertainment – those in support of the nTLDs have stated that having an identifying marker, like a specific gTLD related to the industry helps separate the adult content from the rest of the Internet, and makes it easily identifiable to parents, or those who may be offended by the content of these sites. So far, aside from public objections, these nTLDs are moving through the application process without serious hindrances.

.WTF

Australia issued an Early Warning to the applicants of .WTF, citing that the nTLD might foster a negative Internet interaction, and allow a space for people to ntldscongregate to proliferate the apathetic or malevolent feelings usually associated with this slang acronym. But, others argue that morality policing cannot occur in the nTLD process, because it opens the door to boxing out any applicant because of the personal opinions of another. For those who agree with .WTF being allowed to proceed though the nTLD process, the importance of maintaining a system that does not judge morality according to cultural specifics is more important than the possible uses of .WTF.

Take a closer look at the Early Warnings, here on ICANN’s website. As the nTLDs make their way through the application process, we’ll be able to see which objections are going to cause a problem, and which are going to be all but ignored. Keep an informed eye on these nTLDs as they make their way through the application process by signing up for our watch list, or for subscribing to our blog.

ICANN’s Priority Release Draw, and What’s Next For nTLDs in 2013

On December 17, 2012, ICANN published its priority release list – the result of a prioritization lottery draw determining the order of nTLD (new gTLD) releases in the upcoming year. According to ICANN,  1,766 lottery tickets were purchased for the draw, out of 1,917 possible tickets – meaning 92% of nTLD applications had a purchased ticket for the prioritization draw (check out the results, here).

But, how important is the drawing? The priority number helps the ICANN gTLD team complete work according to a specific order, but despite popular opinion, the position of an application does not necessarily indicate the order of launch – each entity will have to make it through an initial evaluation and pre-delegation phase, to make sure they are ready to go live. The progress of a gTLD is not just determined by the draw position, but also how ready the registry is to launch their nTLD in the coming year.

So what’s next for the nTLD process? Here’s a short timeline of upcoming events, and what to look out for as the year progresses and nTLDs start to launch.

Early January, 2013 – Releasing clarifying questions for applications, based on priority numbers

In November 2012, ICANN released formal “Early Warnings” from the GAC (Government Advisory Committee) to nTLD applicants. The objections cited reasons for the warning, and ways in which applicants could alter their applications for a better chance of being approved. ICANN will also publish more clarifying questions for each applicant, starting with the first applicants on the priority draw and working down the list, to allow each applicant a better opportunity to respond to any possible hang-ups.

January, 2013 – Publishing contention sets, based on priority number

At the end of Janurary, ICANN will publish contention sets – or which nTLD strings have the capability of clashing or contending with other gTLD strings. The list will allow applicants the chance to modify what they need to in order to progress through the initial approval.

March 13, 2013 – The last day to file an objection

Anyone who has a standing objection to one of the nTLD strings pushing through the application process still has time to formally object to ICANN. The objection period was initially set to expire, but the objection date has been pushed back to March 13, to allow all parties the chance to identify possible problems with nTLD launches.

March 23, 2013 – Publication of initial evaluation results for the first several applications

By March 23, most applicants who are at the beginning of the priority release list will know the results of their initial evaluations – and either have the green light to go ahead with the process, or know what they need to do to reshape their application. This initial results publication is one of the dates most looked to in the nTLD process.

The big question, and one ICANN isn’t answering (yet), is when nTLDs will start to launch. Because there are so many steps to go through before an application is approved, and more steps to complete before a nTLD can go live, we don’t know when we’ll start seeing the first nTLDs starting to launch, although many believe we’ll see at least some nTLDs by the summer. To keep a watch on the process, sign up for our watcher, or subscribe to our blog.

The gTLD Land Grab Controversy: Google, Amazon, and the GAC Part II

Here is Part I of Tiffany’s series on the gTLD Land Grab Controversy.

Just one of the reasons Amazon and Google are garnering so much attention as new gTLDs (nTLDs) make their way through ICANN’s application process is the sheer number of their applications (read about the other reason, here). Google applied for the administration rights to 98 different nTLDs (after withdrawing three applications), while Amazon applied for the rights to 77 nTLDs. Early Warnings were issued late last month by the GAC, and some issued by Australia to Amazon, touch on the controversy surrounding the notable “land grab” that both Google and Amazon are participating in.

What is a ‘Land Grab’?

“Land grabbing” used to refer to a large-scale acquisition of land by a single entity. That definition doesn’t change, when referring to gTLDs, except that the land is the new gtlds land grab controversyvirtual. Many argue that nTLDs represent “new frontier” in Internet real estate. And while no one really knows what effect nTLDs will have on how users interface with the Web, many who keep watch on the application process seem concerned that Google and Amazon are applying for such a large amount of nTLDs, citing the common repercussions of a land grab – pricing smaller organizations, communities, and entities out of the market, thereby creating a monopoly.

Who’s Objecting?

Australia may be the only country to issue a GAC Early Warning concerning Amazon’s land grab, but bloggers and tech magazines have been discussing the implications of Amazon and Google obtaining so much nTLD land since the applications were filed. For anyone connected to the online world of writing, music, apps, cloud storage, or any other market represented by the gTLDs Amazon and Google are applying for, the amount of applications coupled with restrictions to third party access may affect the way you’re able to connect with nTLDs as a register.

Most contention centers on the fact that both Amazon and Google plan to use many nTLDs exclusively, without allowing third party registrars to open independent registrations, or without allowing single entities to register domains and obtain full ownership, boxing competitors and other potential registers out of their gTLD space.

What’s the Solution?

Right now, the solution is fuzzy. While the GAC has issued their Early Warnings  and heeding the Early Warnings is strongly recommended, Amazon and Google don’t have to comply with all GAC warnings, since the GAC will not be making the final calls on applications – ICANN will. Amazon and Google can also change their exclusivity policies to make them more transparent, and to allow third party purchases of their gTLD domains. Keeping the market open on their end may help squelch the land grab controversy, since others will be able to register common term gTLDs for their own use.

And, not everyone agrees that Amazon’s and Google’s move to purchase administration rights to dozens of nTLDs is in the wrong – some believe that gTLDs are an open market, and therefore the power of purchase dictates who gets administration rights. Twitter and Facebook chose not to apply for any gTLDs, while other large corporations, like Yahoo! only applied for gTLDs related to their brands and trademarks. It may be too early to tell if Google and Amazon actually pose a risk to healthy nTLD development, and the inconsistency of how big corporations are interacting with nTLDs complicates putting forth an accurate prediction.

What’s Your Take?

What do you think of Google and Amazon applying for the rights to so many nTLDs? Is this a move that might affect the industry you’re a part of, or do you feel comfortable getting your piece of the pie, even if Google and Amazon are successful in their bids for multiple nTLDs? Let us know in the “comments” section below.

For more information on nTLDs, check out our handy dandy nTLD guide. To read more about Amazon and Google, and the controversy surrounding their applications for “generic term gTLDs,” click here.

The Internet is Not Going to Break and 4 Other gTLD Myths Refuted

The internet’s abuzz with hype and gossip about the future of top-level domains and we’re here to help. Whether you’re worried about trademark infringement, administrative rights, search engine recognition, squatters or getting a gTLD of your own, don’t let the hype get you down. Here’s 5 gTLD myths debunked

1. A registrar has unlimited control over the release of their gTLDs.

Many people in the ever-watching internet community believe that businesses or organizations that get the rights to administer nTLDs will have the control to keep all of the extensions for their own use. But, it wouldn’t be that simple. To get that exemption, because the ICANN guidebook explicitly states that an administrator can’t keep all extensions without due cause, the GAC (Government Advisory Committee) and ICANN would have to rule that the exclusivity wouldn’t harm another organization or community. So if authors everywhere feel being excluded from .author would hurt their community, they could raise objections. Even though companies will have certain rights as administrators, including how exclusive or inclusive their registration process will be, the guideline have to be approved by ICANN first to make sure they are fair and encourage competition.

2. Squatters will prosper with nTLDs.

A lot of people think that the addition of nTLDs will increase the amount of cyber-squatting, but one of the reasons ICANN decided to expand gTLDs in the first New gTLDs mythsplace was to help eliminate squatting. More options (hundreds, in some cases) for domain names mean that the chances of your name being unavailable, or costing tens of thousands of dollars to purchase, is low. Some also worry that squatters could become administrators themselves, but ICANN has taken advanced measures to make sure that doesn’t happen, including looking into whether or not the organization or person applying for administration rights has a history of internet squatting, making the application detailed and the process intensive, and keeping the cost of application high.

3. gTLDs are a big business game.

Many small business owners express feeling as though nTLDs are out-of-reach, because of the cost to apply ($185,000 an application, plus $25,000 in annual costs). That’s a lot of money, because it costs a lot of money to run a domain, and register extensions to purchasers. But the sticker price on administrative rights doesn’t translate to the bottom-level, where most small organizations and businesses purchase their gTLDs. Administering .pet may be expensive, but buying a .pet domain extension for your business probably won’t be.

4. Trademark protection will be harder to enforce.

Trademark infringement have been a worry for internet users since day one, but the nTLDs have brought many of those concerns back to the forefront. ICANN operates within U.S. regulations, and reviews all applications with objections and GAC recommendations. Still concerns around how brand protection, global trademarks and restricted use abound. To counter these concerns,  ICANN, registries, registrars and the intellectual property community are working on setting up a Trademark Clearing House (TMCH) to add an extra layer of protection for trademark holders. All of the nTLDs will be subject to the TMCH, which is currently undergoing extensive development and review before implementation. The point is, the community is doing everything possible to make sure that the nTLDs won’t make it easier to infringe trademark protection because the oversight and regulation will be tighter.

5. nTLDs are going to make the internet difficult to navigate.

One of the greatest concerns out there is that nTLDs are going to mess up the web by adding confusion. Some think that nTLDs will lose traffic to more traditional domains. If you own example.music won’t you lose traffic to example.com, because the internet public won’t be used to nTLDs and just type in “example.com”? Won’t the internet be harder to navigate with all these new domains? Rest assured that nothing will fundamentally change about the way we use the net, because nothing will change about how the net fundamentally operates — it’s just going to get bigger. The consumer base will adjust, as they have in the past (this is not the first time gTLDs have been added for public use), and while search engines haven’t stated explicitly how they’ll deal with nTLDs, most experts believe that the new extensions should help search engine recognition, by adding more keywords right into the domain name.

Hopefully we’ve helped squash some fears about the new gTLDs. Follow your favorite nTLD using our watcher and keep an eye on our blog to see how the application process pans out.

Sunrise, Landrush for the New TLDs

Hello!

I’m Scott McBreen, Domains Operations Manager at Name.com. With all the excitement regarding the New Top Level Domains (nTLDs) there are many people wondering how the new domains will be made available.  Others may be curious if it is worth the money to register an nTLD for use as a personal/professional website, or even for investment purposes.  Follow along below for responses to both those questions.

Registry operators, those that manage databases for Top Level Domains (TLDs) such as .com, utilize multiple strategies when making domains available to the new TLDs domain name operation managerpublic. Some registries will restrict who can register domains under their TLD, while others will make domains available to general public. Registries that open their TLD to the general public will typically make domain names available in stages when they are first released. These stages typically fall into the three categories: sunrise, land rush, and general availability.

The sunrise period allows applicants to apply for domains through accredited registrars, such as Name.com, if the domains meet certain criteria.  Sunrise applications typically require a registered trademark on the string for which the applicant applies. In the caseof the nTLD, the Internet Corporation for Assigned Names and Numbers (ICANN) will offer a Trademark Clearinghouse, which will allow trademark holders to protect their trademark. Registries may also offer an additional sunrise period which allows owners of strings under an alternate TLD to apply for the same string in the nTLD they manage. For example, if your accounting firm owns SmithandMcBreen.com you may be eligible for SmithandMcBreen.cpa during the sunrise period.

Sunrise period registrations typically cost more than general availability registrations. However, the sunrise period is the ideal time to secure a valuable domain.The sunrise periods is followed by the landrush period. This is the period during which domain names become available without trademark or alternate TLD restriction.  Name.com will offer pre-orders for the landrush period.  If you have placed a pre-order with Name.com, we will attempt to register your domain the moment the land rush begins. Name.com has had tremendous success capturing pre-ordered domains during both the .Tel and .XXX landrush periods, making many great domains available to our customers.

After the landrush period the nTLDs will enter the general availability period. This is the period when domains do not have any additional restrictions, and the registry charges their standard rate to registrars such as Name.com. Some registries will hold onto what they consider to be premium domain names, and will auction them off to the highest bidder.  This can result in names being sold for huge sums of money.  According to Sedo Holding AG. who managed auctions for the .mobi registry, domains such as hosting.mobi sold for $101,000 and taxi.mobi sold for $75,111 at auction. Other registries will accept petitions for use of their premium domain names from parties that agree to develop the domains into active websites.  This can help build an nTLD’s brand, and result in excellent websites.

If you have made it this far, I am sure some of you are asking the big question “Is it worth it?”  Not unlike higher education or a chicken burrito, the answer depends on what you put into it.  However, I think we can agree that domains such as cupcakes.nyc and fishing.miami are far more brandable than many of the currently available .com alternatives.

As far as the investment worth of the nTLDs, it can be difficult to speculate. However, NameBio.com reports sales of .Org domains such as autoinsurance.org for $440,000, engineering.org for $198,000, and revolution.org for $120,000.  One would imagine the individuals that registered these domains found them to be a sound investments.

We look forward to helping you with similar opportunities with the new TLDs and, as always, bringing you the same legendary customer support that comes with all our domains.

American as Apple Pie: .US Domain Names (for a bigger piece of the pie)

We’re not going to lie to you. America rocks. There’s no better way to let your customers and website visitors know your pro.

There’s no better way to communicate to visitors that you’re proudly made in the USA than with a .US domain extension, and right now your .US domain names are only $3.99! Now it’s more affordable than ever to be part of the growing “buy local” movement. As in both the United States and abroad, an established American presence online will help  instill consumer confidence in your brand.

Benefits of .US domain names:

  • Appeal to Americans and compete successfully globally
  • Use our Domain Search tool for .US domains
  • Protect your trademark – If you’ve got the .com get the .US before someone else does
  • SEO – Google can rank your site higher for .US searches
  • World’s most ethnically diverse and multicultural country

Restrictions on .US domain registrations

  • Any United States citizen or resident
  • Any United States entity, such as organizations or corporations
  • Any foreign entity or organization with a bona fide presence in the US

 

Start your .US search

Halloween Costumes 2012: The Namers Dress as the nTLDs (New TLDs)

With anything we do we need focus, so Nic and Nick, in compliance and web dev, respectively, came up with the theme for our 2012 Halloween Contest: Dress up Halloween, costumes, "new TLDs", ntlds, "the new dots", domains, office, contestlike the nTLDs, or the New Dots as we call them here in the office. Turns out with as many as the new domain extensions that have been made public, there’s a lot of opportunity for creativity. Yes, we would have someone honor .WANG and .PORN. But we’ll only show you his backside, as even though it’s Halloween, we still don’t thing you deserved to be that frightened.

In no particular order, but with the greatest pride, we bring you our nTLD costumes.

Representing .MONSTER, heres Dave McBreen…rawr!

halloween with the ntlds

Not to be outdone, here’s his brother, Scott, as .WINES…

halloween with the ntlds

And always creative and popular with the boys, Shannon goes for the trifecta with .VIDEO, .GAME and .BOX

halloween with the ntlds

Pat “P-Mo” Moroney blossoms with .FLOWERS

halloween with the ntlds

Ashley is selfless as usual, dressed up as .YOU (also .YOGA) (with the reflection on my head you can see infinity)

halloween with the ntlds

Sean reminds people everywhere what .HIP is

halloween with the ntlds

Nic sets the bar as .LEGO

halloween with the ntlds

Chani looks like heaven but she’s actually .RUN because you do NOT want to mess with a Weeping Angel on Dr. Who…

halloween with the ntlds

Nick instills in us .FAITH and .LDS

halloween with the ntlds

Pat “P-Fro” Ramsey is a .DOCTOR and recommends at least a beer a day…

halloween with the ntlds

Cedar graces us with .PINK

halloween with the ntlds

John scores major points for wearing the least appropriate (dude, there’s a front on this too) costume in a workplace by being .SKI, .PORN, .MINI, .WANG, .BEER and awesome all in one.

halloween with the ntlds

Parker serves up his Colorado Buffaloes Ralphie mascot, while highlighting the importance of .PET and .UNIVERSITY

halloween with the ntlds

Dave “Fitz” Fitzgerald is a .RODEO .STAR (his rope reportedly borrowed by .LEGO and not returned)

halloween with the ntlds

YET NO ONE COULD COMPETE WITH CEDAR’S .BABY

halloween with the ntlds

Little Delia Rose rocks the Ladybug. AND THE WINNER IS…

Going to the Chapel…The New gTLDs A Boon for Weddings

I’m going to a .wedding.
The global wedding industry is a $298 billion/year business and growing. Even with the average wedding cost dropping in 2011 from its high of $28,730 in 2007, the average cost of a wedding today is $25,630. Adding a .wedding website isn’t going to break the bank, and if you’re a wedding vendor, could be as good as money in it.
The new top level domain .wedding, which should become available for registration in the near future, has the potential to become very popular with brides and grooms wanting to create a dedicated website for their wedding and the events leading up to the big day. Wedding websites are becoming ever more popular and provide a way for couples to share important information with their family and guests about their important day.
New gTLDs are hereWedding websites frequently include information about the couple, highlighting how they met or how he/she proposed, as well as more logistical information like how to get to the ceremony if the wedding is being held abroad. The .wedding extension is a perfect canvas for everything informative and entertaining, and can be a keepsake of the bride and groom’s most cherished memories.
If you’re a wedding vendor — florist, wedding planning, wedding photographer, deejay, etc.–a .wedding extension can help reinforce your brand and let your customers know about the wedding specific services your company offers. Smart wedding vendors can use a .wedding domain as either their primary website or a companion site to the main domain, but with more information geared toward what brides and grooms are looking for. It’s unclear how the new extensions will impact search engine results, but it’s likely that if you have a .wedding domain with wedding content on it – it’s not going to hurt you and will most likely help.
If you’re planning a wedding in the near future, make sure to sign up for our New gTLD Watch List for when this new extension becomes available, and add this as the ‘something new’ to your list.
Contributed by Paul Carter, who is happily married and the VP of Operations, aka Chief Tugboat Operator, at Name.com.

Get the Website You’ve Always Wanted: The new gTLDs Bring Back the 90s

You may remember a decade when the economy rolled and opportunity smelled like teen spirit. It was the 90s, a time when the Internet was new and fresh and you could get venture capital just by breathing. It was a time of joy, with boy bands leaping about and Will Smith helping people everywhere get Jiggy wit it. It was also a time of great innocence, before we knew how bad the Star Wars prequels were, and just how quickly so many of the great domain names would get gobbled up. Nowadays you can’t just saunter on to the web and expect to get yourname.com or even yournamebackwards.net. It’s a tougher world we live in…unless…unless YOU COULD GO BACK IN TIME!!

Or maybe not. You don’t need to be sucked into a wormhole, vaporized across dimensions and subjected to Bill and Monica! Because soon you’ll be able to get exactly the website you want. The new gTLDs–or as we call them, The New Dots–are coming and you can get on our new TLD Watch List right now. Tell us what extensions you hope to get, and soon you’ll be the horse trainer with yourname.horse, the newly engaged couple with brideandgroom.wedding, or the creative juggernaut with yourstudio.art.

The opportunities of the 90s are back. Let us know if you want to get your pet a .pet, or maybe your gamer a .game. There are over 1900 potential domain names like .blog, .bank, .app, .lol, .kids…and yes…even .wtf. You didn’t miss an opportunity in the 90s…you were just holding out for a better one! So now what are you waiting for? Get connected with The New Dots today!