CATEGORY: New Domains denied .amazon domain extension


Amazon was recently notified that its application for the new top level domain name .amazon was rejected.

Eric Pfanner from The New York Times outlined why the tech giant’s application was rejected. Pfanner explained that ICANN, the Governmental Advisory Committee for domains, would not allow Amazon to own .amazon because a group of South American nations, including Brazil, Uruguay, Chile and Peru, sent a letter to ICANN opposing Amazon claiming the name. The Times obtained a copy of the letter:

Nic Steinbach Knows New TLDs. Episode 1

In all the universe there is one guy who offers honest, educated answers about the New TLDs. His name is Nic, he graduated from Yale, and he’s been steeped in everything New TLD since the program went public. Also, he looks young enough to be carded for comic books, so he could very well still be alive when ICANN actually rolls out these new domains. See what happened there? Honesty. Snarkasm. And it’s the kind of thing you’ll appreciate, like at :45 when we have a light moment about ICANN’s commitment issues, and at 2:13 when Nic talks about how domainers actually feel about the flood of new extensions. In between those two benchmarks, Nic shares why businesses should get in on the trademark clearinghouse and how the New TLD Watcher is the place to get started on your quest for the perfect domain name.

Get to know how honest, fun, and informative learning about the future of the Internet can be. Get to know New TLD Nic.

Watchlists, pre-registrations, and sunrise/landrush: How to prepare for new TLDs

The New Dots: Keeping you up to speed on new TLDs

If you’re starting to look into new TLD options, then you’re just in time to be really confused by the multitude of lists and services available to you right now. Watchlists, pre-registrations, sunrise, landrush—how will you know when the new TLDs you want to register will be available, and how do you navigate through the different options available to you right now? Lucky for you, we’ve put together this informative and handy-dandy guide to watchlists, pre-registration, and sunrise/landrush.

Watchlists and pre-registration: What’s the difference?

You’ll sometimes see these terms used interchangeably, but while watchlists and pre-registration may be used together (such as our New TLD Watcher, which allows you to watch extensions and specific domains), they aren’t always the same thing. Both offer the opportunity to express your interest in a new TLD before it’s officially available, and both are used by registrars to gauge how to prepare the market, but watchlists and pre-registration have different levels of commitment and serve different purposes:

Do you know what your favorite New Dots are up to?

We know this whole new TLD process can be a little confusing, so we want to remind everyone who is interested in The New Dots to take advantage of our new TLD Watcher. It’s the easiest way to stay up to speed with crucial information about the new TLDs that you’re specifically interested in.

How it works

The New TLD Watcher lets you choose which new TLDs you want news about. Rather than sifting through tons of reports and articles for information about specific TLDs, we’ll deliver it to you via periodic email updates as new information becomes available. When new TLD applications are closed or withdrawn we update the list, and if one of the TLDs you were watching is affected you’ll know about it. When there’s major news about the new TLD process as a whole, you’ll know about it. And when the TLDs you’re watching are finally available for registration, you’ll know about it!

Digital Africa Examined at ICANN 47: Resources You Can Use

The New Dots: Keeping you up to speed on new TLDs

Even though ICANN 47 is over, there are resources available online that you can still access related to the topics, timelines, and problems addressed at the summit. Some of the most striking resources are the panel transcripts and audio recordings from meetings focused on the digital African landscape and the future of web technology on the African continent.

Why focus so much on Africa? First, in the global digital divide, Africa represents the least developed areas in the world, as far as digital Web technology and access are concerned. According to the BBC, a Columbia University study, and the World Internet Statistics, Africa has fewer hosts, fewer ISP subscriptions, and less available bandwidth than any other populated continent. And, Africa is home to its own digital divide, where some countries, like South Africa, Egypt and Morocco have far more Internet infrastructure than others. ICANN and its supporting community are interested in helping Africa create better, more affordable Internet access options for the entire population of the continent, so the global Web community can function as a whole.

Six Great Reasons to Attend ICANN 47 (Sharks Are One)

The New Dots: Keeping you up to speed on new TLDs

If you’re looking forward to the Durban meeting next week, there are a couple attendance options.

  1. Work at an awesome company that will fly you to beautiful Durban—one of the most multi-cultural cities in the world, boasting pristine beaches, year-round sunshine, vibrant nightlife, and awesome history (Gandhi lived in Durban; Mandela cast his historic vote there).
  2. Attend via the Internet, as part of ICANN’s remote participation.

Both are awesome options, but you’re probably leaning toward actually going there. I’ll wait for you to go ask your manager if your company will fly you there next week.

Welp. Looks like it’s remote access for us. And yes, the Adobe Connect platform is not as beautiful as beaches and stuff but it’s not all bad. For instance, I found this on the ICANN 47 website:

 There are shark nets in the sea off the main beaches and the latter are patrolled from sunrise to sunset by lifeguards.

First new TLD private auctions wrap up, no sword fights (yet)

The New Dots: Keeping you up to speed on new TLDs

Despite our rather frequent and perhaps annoying pleas to introduce fencing (read: awesome sword fights) into the new TLD contention set resolution process, the first private auctions have concluded without so much as an “en garde.” And while we can all agree that peacefully coming to resolutions using moderation and money is pret-ty boring, what’s exciting is that some new TLDs have already made it through the private auctioning process and are therefore one step closer to launching.

The Little Guys: Our Totally Unbiased List of Smaller New TLD Applicants*

The New Dots: Keeping you up to speed on new TLDs

*This list is totally biased.

Last week, we told you which new TLDs you can expect us to offer based on our relationships with three big-time applicants: Famous Four, United TLD, and Donuts. Even though these three companies cover a lot of TLD ground because of the sheer amount of TLDs they’re applying for, they aren’t the only three applicants we’ll be working with. Before we get to our other TLD partners, a story:

How to anticipate which new TLDs will be able to offer

The New Dots: Keeping you up to speed on new TLDs

There are hundreds of new TLDs starting sunrise and landrush beginning this year. Because of the sheer number of TLDs, registries, and registrars, not every registrar will be able to offer every open registry TLD option. Instead, availability will be based on registry/registrar relationships. If you already own domain names through, or use to host your site, you may be thinking, “Man, is so awesome I can hardly stand it. I wonder which new TLDs they’ll be able to offer me?”

That’s just the type of question we love to answer. We love talking about ourselves.

The short answer is that we’ll be offering a veritable s***load of open registry TLDs. While we’ll be partnering with a bunch of applicants to offer you access to their new TLDs, you can definitely count on us offering TLDs from the following registries:

The ICANN Showdown: Private Auctions, ICANN Auctions, and Sword Fights (Hopefully)

Although we’ve repeatedly suggested sword fights, pistol duels, pick a card, and freeze tag as possible resolution methods for deciding which new TLD applicant should win a contention set, ICANN’s decided to stay with auctions. And okay, ICANN, maybe that’s more “mature,” but where’s the fun? We’re still trying to advocate for the micro machine commercial guy to moderate the auctions, which we’d like to be held in a life-size replica of Thunderdome, but until we hear back from ICANN, we’ll review how contention sets are actually going to resolve so you’ll know what to realistically expect as the application process continues.

What is a contention set?

A contention set is any group of applicants applying for the same new TLD. There are over 200 strings that have more than one applicant (the most applicants one TLD has is 12). For these sets, community applications get first priority. If the community application does not pass Initial Evaluation, or in the event there is no community application, there are two main methods for resolving the set: private auctions and ICANN auctions.

Private Auctions:

Private auctions occur only when each applicant in a contention set agrees to an auction method and third party moderator. There are currently three proposed methods: A “sealed bid” auction, in which every applicant issues one bid and the winner pays the second highest bid, which is then distributed among the other applicants; an “ascending clock model” auction, in which each applicant is given an order of betting and must either bet higher than the last applicant or bow out; a “live auction,” much like our Thunderdome proposal (you know, sans battling to the death), in which all applicants will meet to outbid one another.

ICANN Auction:

It should be noted that ICANN does not want to hold ICANN auctions. In the guidebook, ICANN highly encourages applicants to settle contention sets privately. If sets go to an ICANN auction, meaning not all applicants agreed to a private auction, the proceeds of the auction will go toward funding the ICANN program or “good works.”

Private Auction Pros:

  • If auctions are held early, applicants that do not win auctions will be able to recuperate some of their costs by withdrawing. If the applicant withdraws before their Initial Evaluation is over, they’ll receive 70% of their $185,000 investment. If they withdraw after IE, they’ll receive 30%. If they wait until ICANN auctions, they’ll receive nothing.
  • Private auctions allow for the flexibility to partner with other applicants, meaning that two smaller entities might be able to run a TLD together or outbid a bigger applicant.
  • Applicants that lose one or more private auctions will be able to use their losing funds to win an auction somewhere down the road. This is particularly advantageous for applicants with more than one application.

Private Auction Cons:

Google, Uniregistry, and Amazon stated that they will not be headed to private auctions, while Donuts has agreed to enter into private auction for 63 strings (set to occur on June 3). Many wonder why Donuts, who applied for 307 TLDs, agreed while other TLD behemoths Google (101 applications) and Amazon (76 applications) bowed out. It’s hard to say what advantages an applicant gains from waiting until a last resort auction, but here are some drawbacks to private auctions that may be holding some companies back:

  • Private auctions can result in large-scale bidding wars between heavy hitters. Because the big three companies have applied for a lot of TLDs, many worry that they’ll strike agreements with one another that will leave all other smaller entities out of the private auction process. It should be noted, however, that an ICANN auction will probably cost bidders more money than a private auction and just as easily box small bidders out.
  • It’s hard to determine the worth of a new TLD until all applications make it through IE.
  • Waiting until after IE will ice-out a lot of competitors who are worried about facing big corporations and passing IE. Applicants with objections and little financial backing are likely to bow-out before an ICANN auction occurs.
  • Most importantly, waiting until after IE ensures that all bidders are in fact in the running. If an applicant wins an auction, but does not pass IE, that TLD is left in the lurch.

Private or ICANN auctions – determining which applicant will win contention sets is sure to be an exciting and dramatic process, and since we love dramz, keep checking back here to read about new updates in the application and auctioning process. To watch your favorite new TLDs, sign up for our free watcher here.