There are a whole bunch of unknowns surrounding the nTLDs, new gTLDs and/or new TLDs…or what we’ve named them, The New Dots. Besides what to call them, there are still many big questions looming in the distance. Which ones will make it through the application process? How will ICANN delegate the new TLDs? What will they cost? What about trademarks? Sunrises? Landrushes? What will the domain name landscape look like when it’s all said and done?
We can’t pretend to have the answers to any of these questions. The evolution of life, KFC’s secret recipe, how many licks it takes to get to the end of a Tootsie Pop and the nTLDs – we can make educated guesses based on the information we do have, but in the end the nTLDs are in many ways a mystery. Looking at past TLD drops and predictions by experts is certainly helpful and can shape our actions, but is in no way definite. While we respect and listen to those in the domain community, they are a small fraction of the Internet at large. In truth we don’t know what you, the Internet user, will do when the nTLDs become available (although we are certainly trying to figure it out!)
So why even bother? Maybe we should stick with our 10-character domain names and give up on the dream of a shorter pertinent domain? Although their place in the domain name landscape will certainly change, .COM and the other TLDs will still be around after the The New Dots become available. Like tape decks and comb-overs, the current TLDs may not be exciting, but it is hard to imagine a world without them.
However, we are taking a leap into the pool of uncertainty, but more importantly the pool of potential that is The New Dots. A leap into the change that IS coming. A leap towards owning the perfect domain. A leap towards significant commercial and registration success that we have not seen before and may not see again.
As the adventure that is The New Dots continues, we invite you to take this journey with us. Let us help you find your perfect domain. No registrar can promise that the The New Dot domain you have in mind will be yours, but here at Name.com we can promise you that we will work to the best of our abilities to make the TLDs you want available and the domain you are hoping for a reality.
Let us help you take advantage of a truly once in a lifetime opportunity.
Fortune favors the bold.