CATEGORY: New Domains

American as Apple Pie: .US Domain Names (for a bigger piece of the pie)

We’re not going to lie to you. America rocks. There’s no better way to let your customers and website visitors know your pro.

There’s no better way to communicate to visitors that you’re proudly made in the USA than with a .US domain extension, and right now your .US domain names are only $3.99! Now it’s more affordable than ever to be part of the growing “buy local” movement. As in both the United States and abroad, an established American presence online will help  instill consumer confidence in your brand.

Benefits of .US domain names:

  • Appeal to Americans and compete successfully globally
  • Use our Domain Search tool for .US domains
  • Protect your trademark – If you’ve got the .com get the .US before someone else does
  • SEO – Google can rank your site higher for .US searches
  • World’s most ethnically diverse and multicultural country

Restrictions on .US domain registrations

  • Any United States citizen or resident
  • Any United States entity, such as organizations or corporations
  • Any foreign entity or organization with a bona fide presence in the US

 

Start your .US search

Halloween Costumes 2012: The Namers Dress as the nTLDs (New TLDs)

With anything we do we need focus, so Nic and Nick, in compliance and web dev, respectively, came up with the theme for our 2012 Halloween Contest: Dress up Halloween, costumes, "new TLDs", ntlds, "the new dots", domains, office, contestlike the nTLDs, or the New Dots as we call them here in the office. Turns out with as many as the new domain extensions that have been made public, there’s a lot of opportunity for creativity. Yes, we would have someone honor .WANG and .PORN. But we’ll only show you his backside, as even though it’s Halloween, we still don’t thing you deserved to be that frightened.

In no particular order, but with the greatest pride, we bring you our nTLD costumes.

Representing .MONSTER, heres Dave McBreen…rawr!

halloween with the ntlds

Not to be outdone, here’s his brother, Scott, as .WINES…

halloween with the ntlds

And always creative and popular with the boys, Shannon goes for the trifecta with .VIDEO, .GAME and .BOX

halloween with the ntlds

Pat “P-Mo” Moroney blossoms with .FLOWERS

halloween with the ntlds

Ashley is selfless as usual, dressed up as .YOU (also .YOGA) (with the reflection on my head you can see infinity)

halloween with the ntlds

Sean reminds people everywhere what .HIP is

halloween with the ntlds

Nic sets the bar as .LEGO

halloween with the ntlds

Chani looks like heaven but she’s actually .RUN because you do NOT want to mess with a Weeping Angel on Dr. Who…

halloween with the ntlds

Nick instills in us .FAITH and .LDS

halloween with the ntlds

Pat “P-Fro” Ramsey is a .DOCTOR and recommends at least a beer a day…

halloween with the ntlds

Cedar graces us with .PINK

halloween with the ntlds

John scores major points for wearing the least appropriate (dude, there’s a front on this too) costume in a workplace by being .SKI, .PORN, .MINI, .WANG, .BEER and awesome all in one.

halloween with the ntlds

Parker serves up his Colorado Buffaloes Ralphie mascot, while highlighting the importance of .PET and .UNIVERSITY

halloween with the ntlds

Dave “Fitz” Fitzgerald is a .RODEO .STAR (his rope reportedly borrowed by .LEGO and not returned)

halloween with the ntlds

YET NO ONE COULD COMPETE WITH CEDAR’S .BABY

halloween with the ntlds

Little Delia Rose rocks the Ladybug. AND THE WINNER IS…

Going to the Chapel…The New gTLDs A Boon for Weddings

I’m going to a .wedding.
The global wedding industry is a $298 billion/year business and growing. Even with the average wedding cost dropping in 2011 from its high of $28,730 in 2007, the average cost of a wedding today is $25,630. Adding a .wedding website isn’t going to break the bank, and if you’re a wedding vendor, could be as good as money in it.
The new top level domain .wedding, which should become available for registration in the near future, has the potential to become very popular with brides and grooms wanting to create a dedicated website for their wedding and the events leading up to the big day. Wedding websites are becoming ever more popular and provide a way for couples to share important information with their family and guests about their important day.
New gTLDs are hereWedding websites frequently include information about the couple, highlighting how they met or how he/she proposed, as well as more logistical information like how to get to the ceremony if the wedding is being held abroad. The .wedding extension is a perfect canvas for everything informative and entertaining, and can be a keepsake of the bride and groom’s most cherished memories.
If you’re a wedding vendor — florist, wedding planning, wedding photographer, deejay, etc.–a .wedding extension can help reinforce your brand and let your customers know about the wedding specific services your company offers. Smart wedding vendors can use a .wedding domain as either their primary website or a companion site to the main domain, but with more information geared toward what brides and grooms are looking for. It’s unclear how the new extensions will impact search engine results, but it’s likely that if you have a .wedding domain with wedding content on it – it’s not going to hurt you and will most likely help.
If you’re planning a wedding in the near future, make sure to sign up for our New gTLD Watch List for when this new extension becomes available, and add this as the ‘something new’ to your list.
Contributed by Paul Carter, who is happily married and the VP of Operations, aka Chief Tugboat Operator, at Name.com.

Get the Website You’ve Always Wanted: The new gTLDs Bring Back the 90s

You may remember a decade when the economy rolled and opportunity smelled like teen spirit. It was the 90s, a time when the Internet was new and fresh and you could get venture capital just by breathing. It was a time of joy, with boy bands leaping about and Will Smith helping people everywhere get Jiggy wit it. It was also a time of great innocence, before we knew how bad the Star Wars prequels were, and just how quickly so many of the great domain names would get gobbled up. Nowadays you can’t just saunter on to the web and expect to get yourname.com or even yournamebackwards.net. It’s a tougher world we live in…unless…unless YOU COULD GO BACK IN TIME!!

Or maybe not. You don’t need to be sucked into a wormhole, vaporized across dimensions and subjected to Bill and Monica! Because soon you’ll be able to get exactly the website you want. The new gTLDs–or as we call them, The New Dots–are coming and you can get on our new TLD Watch List right now. Tell us what extensions you hope to get, and soon you’ll be the horse trainer with yourname.horse, the newly engaged couple with brideandgroom.wedding, or the creative juggernaut with yourstudio.art.

The opportunities of the 90s are back. Let us know if you want to get your pet a .pet, or maybe your gamer a .game. There are over 1900 potential domain names like .blog, .bank, .app, .lol, .kids…and yes…even .wtf. You didn’t miss an opportunity in the 90s…you were just holding out for a better one! So now what are you waiting for? Get connected with The New Dots today!

To Boldly Go Where No Domain Has Gone Before

There are a whole bunch of unknowns surrounding the nTLDs, new gTLDs and/or new TLDs…or what we’ve named them, The New Dots. Besides what to call them, there are still many big questions looming in the distance. Which ones will make it through the application process? How will ICANN delegate the new TLDs? What will they cost? What about trademarks? Sunrises? Landrushes? What will the domain name landscape look like when it’s all said and done?

Boldly go with new domainsWe can’t pretend to have the answers to any of these questions. The evolution of life, KFC’s secret recipe, how many licks it takes to get to the end of a Tootsie Pop and the nTLDs – we can make educated guesses based on the information we do have, but in the end the nTLDs are in many ways a mystery. Looking at past TLD drops and predictions by experts is certainly helpful and can shape our actions, but is in no way definite. While we respect and listen to those in the domain community, they are a small fraction of the Internet at large. In truth we don’t know what you, the Internet user, will do when the nTLDs become available (although we are certainly trying to figure it out!)

So why even bother? Maybe we should stick with our 10-character domain names and give up on the dream of a shorter pertinent domain? Although their place in the domain name landscape will certainly change, .COM and the other TLDs will still be around after the The New Dots become available. Like tape decks and comb-overs, the current TLDs may not be exciting, but it is hard to imagine a world without them.

However, we are taking a leap into the pool of uncertainty, but more importantly the pool of potential that is The New Dots. A leap into the change that IS coming. A leap towards owning the perfect domain. A leap towards significant commercial and registration success that we have not seen before and may not see again.

As the adventure that is The New Dots continues, we invite you to take this journey with us. Let us help you find your perfect domain. No registrar can promise that the The New Dot domain you have in mind will be yours, but here at Name.com we can promise you that we will work to the best of our abilities to make the TLDs you want available and the domain you are hoping for a reality.

Let us help you take advantage of a truly once in a lifetime opportunity.

Fortune favors the bold.

Storytime with The New Dots: The new gTLDs woven into narrative

The other day Nic and Nick, of compliance and web dev, respectively, came up with an idea to use the forthcoming new gTLDs, or The New Dots as we call them, to write a story.The New Dots or new gTLDs

The next morning, Ashley fired off a heart-wrenching piece about her personal life and it set the bar for New Dot narratives.

Read them .Here!

Here’s how it .works…

It doesn’t matter if you’re .gay or .Republican or both, or you’re from a .family of .Irish .Indians all named .Wang and enjoy a .sexy .lifestyle in .Brussels, you’ll find something for .you and your .pets with The New Dots. So grab the .kids and enjoy a .free .holiday as you read these .winners. Better than .pizza? Maybe. Better than .sex? Well, we can guarantee that none of them .sucks.

.WTF? you ask? Go ahead visit The New Dots on the .web, and you’ll be a .fan of the new .art of making a .meme with .domains for your .blog or .website. It’s .fun!

The New Dots: The Next Generation of gTLDs is Here

What up Internet? It’s twenty twelve. If it’s been a hot minute since you’ve thought about that, stop and smell the roses. Seriously, take a look around! I bet you see some people on their smart phones. Probably didn’t see that one coming 10 years ago… it’s funny how new technologies work that way. You didn’t know that you couldn’t live without a smart phone until you had one, broke it, and tried to go back to a paper map, your parent’s dinner recommendations, email on your computer, and most importantly a world without Angry Birds.

These are more than just changes in technology; they are changes in who we are as people. How we communicate, how we do business, how we spend our free time – it all evolves with new technologies and the growth of the Internet. Wouldn’t you have wanted to be in on the iPhone (or even iPods for that matter) before they hit the masses? Be the early adopter that brought your friends up to speed? Well lucky for you we’re on the brink of something huge. The Internet as you know it is about to change dramatically. The best part? These changes are flying totally under the radar. We spend more and more time online than ever before and the very nature of how you surf the web is about to change, yet you don’t hear very many people talking about it.

ICANN New Dot Video

With the “opening up of the Internet” by ICANN (Internet Corporation for Assigned Names and Numbers or basically the governing body ruling over the Internet) there’s about to be much more than just .com, .net, and the rest of the gang (.org, .co, .tv, .me, .us – the list goes on and on!). It’s not that COM and NET are going away, they’re just getting a lot more company.

So what does that mean for you?

Well I don’t know you. Are you a dreamer? An entrepreneur? An artist? A totally non-tech savvy person who simply likes to surf the web? For the first time a web surfer can expect what type of content can be found on a given page before they reach the site. For example, bigwaves.surf is definitely a site targeted toward surfers whereas bigwaves.com is much more ambiguous. That in turn also gives people branding themselves or their business online new tools to drive more targeted eyeballs their way. Whatever unique online presence you’ve dreamed of is now at your fingertips. It’s up to you how you use it.

For a full list of the new extensions that have been applied for, click here.

Tell us what you’re interested in. Browse our content, learn a little, and add extensions to your watcher. Start dreaming & scheming. You can recreate yourself, your art, or your business online in a way that has never been seen or dreamed of before.

ICANN Reveals the New gTLDs

Call it what you want, a giant boondoggle or the greatest thing to happen to commerce since money, but the Internet Corporation for Assigned Names and Numbers (ICANN) has revealed the applications for the new generic Top-Level Domains (gTLD). These aren’t your COMs and NETs from way back in 2011, but the .COKE and .FATBABY or whatever you can conjure and afford.

There were some surprises, like the multitude of companies going after .APP does not include Apple, Inc., and Google went bonkers, applying for more than 100 new domain extensions.

google's new gtld bid

Graphic via Informationweek.com

For anyone whose like, “What?” The new gTLD came about when ICANN opened up the door to any word in all kinds of languages to live on the right of the dot. If Google gets .LOL, for example, they’ll sell it like a traditional registry, just as Verisign does COM/NET/TV.

It’s a pricey venture. ICANN will take in about $357,000,000 for the $185,000 per application. So, yes, Google has dropped a small country’s GDP applying for new gTLDs.

Now it gets exciting. With some domain extensions like .GROCERY a hot item, you’ll probably see bidding wars between the likes of Wal-mart and Safeway. Although it’s not just the big boys who get to offer input. ICANN has opened up a 60-day comment period where the public can submit comments on the newly revealed applications.

ICANN also offers these stats:

Of the 1,930 applications received:

  • 66 are geographic name applications.
  • 116 applications are for Internationalized Domain Names, or IDNs, for strings in scripts such as Arabic, Chinese, and Cyrillic.

Applications were received from 60 countries and territories, broken down by ICANN’s geographic regions;

  • 911 from North America.
  • 675 from Europe.
  • 303 are from Asia-Pacific.
  • 24 from Latin America and the Caribbean.
  • 17 from Africa.

As for Name.com, we need to wait for the domains to be approved, and then we’ll offer as many as we can get. There will be a lot that goes into this process, like an entire new infrastructure for domain registries and registrars (like us.) With that kind of excitement (read: fevered work) we’ll be keeping you posted on all the new updates as the come in.

Sometimes Innovation Precedes the Need: A Take on the New gTLDs

As many of you know, Brad White the Director of Global Media Affairs for ICANN (Internet Corporation for Assigned Names and Numbers) flew out last week to help spread awareness around the new gTLD program. Here’s a quick background in case you’re not familiar with the new program: gTLD stands for generic top-level domain such as com, net, org (to the right of the dot). The new program will allow anyone to apply to own and operate their own extension (more info here.) I’ll try to be casual here but this is undoubtedly the largest change to the Internet since its inception’85! If you don’t know, now you knowww (Biggie reference there, anyone?) Anyway, introducing new gTLDs to the Internet landscape has been a hot topic with much controversy and debate as many have asked, “Why are you doing this? What is the need?”

When faced with this question last week Mr. White responded, “Sometimes innovation precedes the need.” This turned the conversation to Twitter, iPads and iPhones. Did you know you needed any of those before they existed?

I’ll be the first to admit that change can be scary. You can greet it by kicking and screaming or you can embrace it, the choice is yours. I’m not arguing that every big brand out there should necessarily embrace new gTLDs, but what I am wondering is what happened to the dreamers? The go-getters who are totally bent and psyched on creating a completely new experience for customers that’s never been seen or experienced before. Where’s the excitement?

A great article by Adrian Kinderis hit my inbox this morning that strikes the same chord, “Remember, all great differentiators are unproven before they are accepted as the norm. Even American industrialist Henry Ford understood this valuable lesson: “If I had asked people what they wanted, they would have said faster horses.”

Let me be clear, new gTLDs are not for everyone. The application fee alone is $185k, maintenance and renewal fees run around minimum $25k yearly, it’s an extremely technical endeavor and a lot of capital and knowhow are needed up front. Even Name.com, a company that could potentially benefit from new gTLDs, has had its own internal debate about implementing such a massive change. My only question is of what are we so scared? Why isn’t there more enthusiasm around opening up and unleashing the Internet? It is a wide-open playing field where the opportunity to be an innovator could not be any more clearly presented.

So will you ask for more horses? Or take on the challenge and start dreaming?

The Business Case for Your Own Top-Level Domain Name

Columbia Business School’s Center on Global Brand Leadership brought us a free webinar: “Who Should Invest in a dotBRAND?” Now here’s the deal: Beginning on January 12, 2012, you can apply for any kind of new dot–not only the dotCOMs or dotORGs, but a whole new world of generic Top-Level Domains (gTLDs). Coke might buy .Coke and Pepsi .Pepsi. You could even buy .Happiness.

I should that mention that while some of the brand domains won’t be available to the public, as many as possible will be found at Name.com. That covered, we hoped to find out something else: Is this right for you?

Evaluate Business case of your own dotBrand

In the beginning, it was weird. The presentation was stilted and filled with nervous trepidation, like they were being held hostage by a gun-toting naysayer. I pinged that to Ashley, our marketing coordinator, and she said that maybe they were trying to weed out the bad applicants. The awkwardness highlighted the very real debate about the necessity of these new domains. Our hosts were wrestling with the negative aspects of owning one. However, if you stayed long enough, you would be comforted by benefits of paying $185,000 to apply for your own top-level domain. First, let’s take a look at the downside of ponying up for your own TLD.

Downside to your own gTLD:

1. Cost. Yah, you’re looking at $185 grand to get started, and there’s ongoing annual costs that could run at about $250,000.
2. From start to finish it seems like a lot of work. Think about all that comes with migrating to a new site let alone a whole new gTLD. You’ll have to reignite your SEO, spend on a new awareness campaign and get your already overworked IT to segue your old dot into your new dot.
3. There is some vagueness in the application process. It opens up January 12, 2012, and just how they’re going to process the influx of requests was not answered very clearly.
4. The application sounds intense. This is where they’re going to weed out the bad apps; with 50 questions, many of them very technical, and some of them requiring multiple pages for answers.
And now some benefits:
1. It was mentioned by panelist Paul Twomey that if you’re worried about costs, then think of how much you might spend on a major advertising buy, and see the “costs” as an important investment.
2. Places that don’t have trademark can get one with their shiny, new dotBRAND.
3. You can control your brand and who can have a second-level domain in your gTLD. For example, Toyota can control traffic, inviting only those they want in their realm. Denverdealer.Toyota = Yes! Priusnearlykilledme.Toyota = Probably not.
Another example is that a premium brand like .ROLEX could let customers know who their authorized dealers are, and Rolex saves on fraud an abuse.
4. You can control what is acceptable use of your branded distributors and better define your online franchise agreements.
5. You have a built-in business model of reselling your domain (assuming anyone else wants to be on .BP.)
6. Your domains will be simplified. Imagine much of what you see now, like product.com/newyork shortened to newyork.product. That’s a user-friendly promotional bonanza.
Good or bad, there’s a little known industry that’s about to boom: The new gTLD Migration Consultant. It’s going to be a big deal to move Pepsi from a .COM to .PEPSI. If you’re someone with some knowledge on domains and the behind-the-scenes DNS magic, then moving these branded behemoths could be your new and lucrative gig. Call if you need a pool boy.