CATEGORY: Name

.TEL Landrush Pre-orders Now Being Accepted

We’ve begun accepting Landrush pre-orders for .tel domains. TEL is a very special type of domain name that allows both individuals and organizations the ability to have their contact information on the web without the need to build a website. By utilizing the telHosting Platform you can easily enter and format information in a clear and concise manner. You can find more information on how to use .tel on our .tel information page.

During Landrush the registration price is set at a premium and we’re charging $295 for the three year minimum term.

Landrush pre-orders will be processed on February 3, 2009 on a first come-first serve basis. Any domain names that are not successfully acquired for our customers will be eligible for a refund less a $10 processing fee.

The ’93Now What?’94 Series Intro

One of the questions I get asked over and over again by people outside of the domain name industry is “why do I need a domain?” the second most often asked question is “What do I do with my domain name?” Over the next couple of days I’ll be sharing some short articles with you. Articles targeted to those very people: end-users. Individuals and companies looking to register a domain name for a new business, a new product or any number of other reasons want to know what the can and what they should do with their newly minted Internet real estate. I owe a debt of gratitude to a talented young content writer who is here helping us out this summer. If Kevin Crane comes knocking on your door looking for a job, he’s got my endorsement and I thank him for his leg work and efforts on this series. The entirety of which will later be posted on the Name.com website.

The first and most important thing to do is make sure your domain name is secure. You spent some time and effort finding just the right domain name. You might have even paid a premium for the name in the aftermarket. Taking a few minutes to make sure that all of your contact details are accurate and that your domain name is locked from malicious changes and/or hijacking is a smart investment of a few minutes time.

Next, making sure that you know the username and password for your domain name registrar is another important item to check off. If you went through a designer or web host for your domain name you’ll want to make sure that you retain full rights to your name upon the termination of any relationship with that third party. Name.com recommends always registering your own domain names. Domain management isn’t difficult and we’re here to help you every step of the way.

Finally, you may want to take advantage of multi-year discounts if your domain name registrar offers them. There are multiple reasons for doing so, including the peace of mind of having an extended registration (up to ten years) and not having to worry about annual renewals as well as the fact that Google looks favorably upon domain names which have expiration dates well into the future.

Keyword Search Headed For A Breakdown?

As the Internet swells with more information every second of the day we will find keyword search results less and less relevant. TechCrunch recently reported on the limits of keyword search and the inevitable breaking point. Direct Navigation offers any business a short cut to being found.

While the point behind that post is that the semantic web will save us all when that breaking point arrives, it’s hard to miss the alternative: Direct Navigation. Arguably, generic domain names will be seen as the authority space on the web for the associated terms. When these domain names find their way in the hands of end-users or investors who are willing to put in the time, money and effort to develop them we’ll see more people trusting their address bar to get them to relevant information.

Until that time we’ll see PPC revenues continue to fall. Why? Well, a number of reasons really, but one of the major reasons is more domains names that ever are parked with monetization companies. As a savvy Internet browser I get frustrated when I type in a URL hoping to find content and getting hit with ads. I’m hardly unique. The more ads there are the less attention is paid to them.

As a domain name investor you’ve probably got at least a couple of great direct navigation domain names. You’ve got a leg up on 99% of the websites on the Internet. You’ve got the Park Place spot versus their Baltic Avenue. Use it!