CATEGORY: Aftermarket

Sell Your Premium Name.com Domains Through Afternic!

Name.com + Afternic

We are very excited to announce that Name.com is the latest registrar to join Afternic‘s domain listing service! This means you can now opt-in to list your premium Name.com domain names on their marketplace to find potential buyers. And if you make a sale on the Afternic marketplace, the transfer of the domain will be very fast, instead of waiting two weeks for the funds to go through Escrow and then finally to you.

To opt-in your Name.com domains into this marketplace, you will just need to follow these simple steps:

  • Sign up for an account on Afternic
  • Confirm your account via the email confirmation
  • Start adding your premium domains into your account
  • Make sure you select “Premium Promotion” when you add your domains
  • Follow the instructions on the opt-in email you receive after adding your domains

Not too long ago, Art discussed the benefits of premium domains and in Afternic’s press release, Name.com CEO, Bill Mushkin also touches on this and states that “The use of premium domain names to drive traffic and rank well through SEO is becoming more mainstream and is being used by small and big businesses alike.”

He then goes on to add “Joining Afternic’s DLS allows us to connect more sellers and potential buyers through the industry’s largest reseller network, giving sellers the best chance to sell their domain and buyers the best chance to find the perfect domain for their project or business.” A statement that really touches on one of our main goals here at Name.com: to provide the best tools and services to help you with your various domain name needs.

While other registrars may provide aftermarket services, they are often not the best experience for the customer. We are confident that by utilizing Afternic’s marketplace, we can not just help you sell and buy your premium names, but make the experience a pleasant one.

Bido.com Unwrapped

Recall Media’s one-name-per-day auction site, Bido.com bowed today with the inaugural auction of DiscountImages.com. Was is a success? Only the team over at Bido.com can say for sure. There were four bidders with a total of 20 bids on the name. That’s better than almost all of the low reserve/no reserve names at the last TRAFFIC auction in Orlando. The end result was a winning bid of $911US.

The appraisals for DiscountImages.com varied from lows of $500 to highs of $15k targeted at end-users. My own appraisal of $750-1500 was based on a variety of factors including past sales, recent offers on my own domains, industry trends and end-usage. I might have a couple of factors I’ll keep under my hat, but overall this isn’t rocket science. End-users are not the target for Bido.com and value expectations that take the end-user into account aren’t going to hit the mark here.

Does having industry expert appraisers weigh in on a name help or hinder the auction process? It might mean that some names get less, but I think it’s best for the industry as a whole. Overpaying for names means the industry is in a bubble (and look where that gets the real estate market). Having realistic appraisals and data on the likely end-use and/or development for a name presents us all with the opportunity to create a stable marketplace that will continue to grow over time.

Would I use Bido to move some of my names? You bet. There are many names in my portfolio that I either hand-regged or picked up in a drop or otherwise paid very little for. Why would I *not* take a few hundred to a couple thousand dollars for them? Are there names in this group that I’m not willing to trust the model to? Of course. But the crown jewels are few and far between. Domain investors who can be honest with themselves over their portfolio and the likelihood of a big payday for those mid-tier domains might find great success at Bido.com.

Cheers to the Bido.com/DNZoom team.

SimulScribe Buys PhoneTag.com: Rebranding for Growth

TechCrunch is reporting that Voice to Text messaging provider SimulScribe has acquired the domain name PhoneTag.com for $30k and is planning on rebranding under the new name starting April 25. It appears that Strong Inc. was the seller.

The name SimulScribe totally sucks for our business. People have a real challenge remembering the name and they cannot spell it, which is a real problem considering that new customers need to type in our web address to sign up. When your company offers a consumer product that relies on viral marketing, a difficult name is a really bad thing. In fact, I’m constantly amazed at how well we have been able to do with such a shitty name.

I am not sure I could be in greater agreement that this company needed a new name. I had no idea what they did based on their name. While it’s still not obvious from PhoneTag.com I at least know it has something to do with phones and it’s catchy.

TechCrunch is also running a poll on whether readers think the name was overpriced or not. As of this writing 320 respondents say no, to 87 yes.

Shoppers.com: UDRP Decision That Makes Sense

UDRP threats can wreak havoc on aftermarket buyers sleep patterns. When it comes to high priced generic auctions and sales it’s commonly thought that there’s no way anyong would drop a UDRP. But it happens. It happened to Xedoc Holdings after they layed out $166k for Shoppers.com in a Pool auction.

In what I hope becomes a common determining factor, the panel determined that the wide ranging generic nature of the domain name offsets the TM held by SuperValu Inc.:

Involved here is a common, descriptive word. It is not, in fact, associated by most people in the English-speaking world with the trademark of a regional US grocery chain. This domain name is worth $166,000 at auction precisely because it is a popular generic term with commercial connotations.

Will that discussion point mean that we might see higher bids on some names that investors might have shied away from previously? Time will tell.

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