2013 was a good year. Twitter held their IPO, Apple debuted the new iPhone 5S, the New England Patriots won the Super Bowl(The Editor disagrees that this is a good thing), Prince George Alexander Louis of Cambridge was born, and Name.com launched the brand new Domain Management tools. Six years ago these domain tools were cutting edge—and for the most part, they have stood the test of time.
Happy Halloween, friends! Today might be a day full of spooky sites and scary costumes, but one thing you don’t have to be frightened of is bad UI/UX on our site. After all, our team has made a few more site updates this month that customers are sure to appreciate.
For the past couple of years there’s been a persistent bug on Name.com. It wasn’t a big bad bug that caused the website to break or put any users at risk. It was more of a small annoying UI bug that certainly caused frowny faces, sad pandas, and feelings of frustration for our users.
Over the past few months our team has been hard at work behind the scenes to completely rebuild Name.com one page at a time. Why? We want to give our customers the best user experience when searching for, buying, and managing domains … especially on mobile devices.
We were perusing Entrepreneur Magazine (you may recall our appearance in the prestigious publication) and we came across a Boulder company sharing some dire news: If you’re a small or medium business and your website isn’t loading fast enough, then you’re going to have a hard time competing. The Amazons and Ebays of the world have entire teams dedicated to optimizing their websites. What they don’t have, however, is one Mr. Robert Shires. He’s part of the brilliant team behind Lagrange Systems, a company dedicated to turning your eCommerce up to the speed of mind-blowing astonishment. Shires isn’t only technically savvy, but also hilarious, so you get necessary information about improving your website speed (aka Application Delivery) without drowning in tech talk. And, as you’ll see, we’ve taken measures to make sure he stays away from mind-numbing buzzwords.
They say a video should be really short–like about 90-seconds–to keep an online viewer’s attention. Unless…UNLESS…it’s really good information. This is really good information. Sherri is our reigning queen of the User Interface/User Experience. She recalls how designers were once employed to make things pretty, and then shares the important reality of making your website’s copy, icons, images and voice one coherent, profitable masterpiece. Now that’s inner beauty that radiates across the web…and into a really hot conversion rate.
The Insightful is posted here every Wednesday, and offers information and advice to entrepreneurs and business ninjas. Subscribe to our YouTube Channel for regular informative and entertaining videos.