When analytics aren’t enough, you need to find other ways to find out who your target audience is. Jesse Weaver works at Boulder’s extremely successful Gaiam, the company that “provides products, resources and inspiration for a healthy mind, body, home and planet,” and he shares how he and his crew get to know who is watching their videos and buying their products. It seems to be working. Gaiam is very well known for its fitness media and has already helped make a superstar out of yoga guru Rodney Yee. Here’s part 1:
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