Why real estate and .FORSALE domains go hand in hand

If you’re a real estate agent, you know that staging is everything: A home that’s on the market should be clean and inviting. The best features should be highlighted and the price set at a competitive number.

So why should your online listing be any different?

Most people will see their potential home for the first time online. Rather than advertising the property with a long-string URL or a dry, numerical code, having a custom URL that directs potential buyers to your online listing is that same “best light” that you put on every other aspect of a home.

Let’s face it—MLS numbers don’t exactly stir up a homey feeling. OneBirchLane.forsale, however, is an entirely different story. There are several ways you can use a custom .FORSALE domain name to your advantage while selling a home.

A custom domain with a “For Sale” sign for a seamless buyer experience

What’s the best way to get a potential buyer’s attention if they drive by a property and see the For Sale sign perched in the yard? A phone number isn’t going to tell them anything about what the interior of the home looks like. And lets be honest, it’s practically a miracle when the informational pamphlets that are supposed to be in the box actually end up being there.

Here’s where a short, memorable domain name can do wonders for giving interested buyers access to information about the property. A simple domain name like CherryCreekHome.forsale can be easily recalled and typed into a web browser by a buyer who is familiar with the area. You also won’t have to worry about restocking those flimsy paper listings when you can direct potential buyers to a detailed listing online instead. This is the perfect opportunity to share photos, give specs, and encourage potential buyers to set up tour times.

One of our favorite examples of this strategy at work is rockwood.forsale, a website created by real estate agent David Marsh that highlights the beauty and profitability of this horticultural nursery in the Greater Toronto Area. With its memorable web address, beautiful imagery, and easy to navigate design, the website gives a seriously cool first impression to potential buyers.

Finding a domain that connects you to buyers

Organic search can be a powerful tool for connecting with new audiences and finding new potential buyers. That’s where a keyword-rich domain name, that is relevant to you and your location, can help you promote business. Premium Domains are powerful, memorable, and can help you boost your organic search rankings. Although they cost more than standard domains, the benefits they offer are numerous and well worth the price.

Even better, from May 16 to June 30, 2016, if you register a Rightside Premium Domain, you’ll pay just $12.50 for renewals for the rest of that domain’s life. This is a huge opportunity for anyone who is serious about their real estate business and would like to connect with a broader audience.

A home on the market needs to look great both in person and online. Setting off the property to its best advantage with a unique and memorable domain could be just the edge you to need to get one step closer to that “Sold” sign.