The power of UI with Sherri Botterbusch of | The Insightful

“If the user interface doesn’t reinforce the functionality of the application, it’s not going to work and people aren’t going to be able to use it.” Those are wise words from part II (here’s part I) of our interview with Sherri, our Ninja UI/UX Unicorn. (Yes, we have free range Ninja unicorns in captivity.) In this video, Sherri officiates the marriage of form and function and brings the relationship to reality on our website. Watch this quick tutorial for the information you need to get the conversion rates you want on your website. From the user experience, to properly utilizing the global reach of social media, Sherri will make your web work easier and more profitable.

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