Goo.gl is going, going, gone: What to use instead

By Dannielle Cabler

If you use goo.gl to shorten your links, you’ve probably heard that it’s being discontinued. That means that by March 30, 2019 (yikes!) you’ll need a new solution up and running.

It’s never fun to be forced to switch tools or platforms, but this is actually a good opportunity to reevaluate URL shorteners and switch to something more robust.

Here are some of the best things about switching, and why we think you’ll love using Name.com’s Branded URL Shortener, powered by BL.INK.

Going global: A quick guide to international digital marketing

By Gary Viray

Globalization was once a dream for many of us who cannot afford to set up our own business in different parts of the world. That notion has changed as we are ushered into the digital era, where everything and anything can be accessed through the internet.

Having a solid digital marketing strategy is just the first step in conquering the global stage. Businesses looking to promote their brand on an international level can be risky, but it can yield a larger stream of revenue if done correctly.

However, joining the global mix isn’t as simple as declaring that you can offer services worldwide—changes must be made to your website and digital marketing strategy for this to work. Before you work on globalizing your brand, do your research and see if it will work out for you.

Ready? Let’s start!

10 low-budget social media strategies for your small business

By Alisha Shibli

In today’s day and age, you need social media to get the word out. Leads, conversions, customer engagement, SEO rankings—there’s a lot riding on social media’s shoulders. The stakes are very, very high. This comes as no surprise considering that both big and small businesses are punching above their weight to get the maximum returns from their social media campaigns. A report published by Yellow Social Media in 2018 said that small businesses spent 42% more on social media marketing than they did in 2017—which is staggering.

As a small business owner, the competition is tough given the kind of money you need to pump in for your paid social media campaigns. This is why low-budget social media tactics might help fuel your social presence and help you in terms of reach and conversions.

The hijacking of David Walsh

He hit us up on Twitter. Could we help him get his domain back?

davidwalsh.name hadn’t been stolen from us, but whoever hijacked it had transferred it to Name.com before moving it to another registrar.

Inspired, we Tweeted back that we were going to try and get it. Even though it seemed pretty close to impossible.

Come build a powerful network of freelancers in Denver

By Drew Hornbein

I’m a freelance consultant in Denver who’s been working on my own for nearly 15 years. It’s awesome: I’m my own boss, I choose who I work for, the work is varied and interesting, I have the freedom to travel, and pants are optional (in my home office anyway).

This is what independent workers will tell you, but we often don’t share the things that suck. I’m my own boss, but I’m also the accountant, the marketing department, and mail clerk. We live in a constant state of feast and famine, always rushing to find the next bit of work before the money runs out. It’s also super lonesome. No one to bounce ideas off of or talk me off the ledge when I am ready to give up, ghost all my clients, and live in the woods as a hermit.