Connecting to success | The story of mousepads.cool

The more we find out about our customers, the more we discover that we’re all the same. We all have domain names that we don’t use. We all get more ideas than we can ever execute, and a lot of us seem a little leery of that step between getting a domain and doing something with it. That’s why we’re talking to people about how they turned their idea into a money-making venture. No more getting stuck. It’s time to iterate your plan into an easy-to-use web interface, and here are the people to help get you there.

Today, meet Patrick of Mousepads.cool. Necessity is most definitely the mother of invention.

8 eCommerce strategies for success in 2021 and beyond

By Alisha Shibli

Online shopping has become the new normal since the world was hit by the COVID-19 pandemic. But eCommerce has been growing by leaps and bounds since long before that.

According to Statista, while in 2019, about 1.92 billion people made online purchases, in June 2020, the global retail eCommerce traffic stood at a record high of 22 billion monthly visits. As even local businesses pivot to a digital-first marketing approach, it will take a lot more than your run-of-the-mill campaigns to capture consumers’ attention.

Here are 8 eCommerce strategies that will hold your business in good stead in the new year and the future.

How a website can help your business sail through a global crisis

By Eshan Pancholi

As the world still grapples with the ongoing pandemic, the aftermath of a rather daunting year has affected businesses severely. The impact on startups and small businesses has been brutal. From permanently closing down to dwindling margins to sudden slump in sales to increased debts, small businesses across the globe are finding it increasingly challenging to keep their financial wheels turning.

However, there is a silver lining to the challenges presented by this unforeseen global crisis. Serial entrepreneurs and startup founders are privy to the fact that only the most creative, lucrative, and determined businesses will survive the worst of times to emerge as winners.

And as the world changes and adapts to the ‘new normal,’ so must your business. The pandemic changed people’s needs, which means there are new opportunities for small businesses to explore and latch onto. But where do you start?

For starters, building a business website is a smart way to be responsive. How will a business website help your business sail through a global crisis? Here’s how.