It started as a party | The story of soul.camp

Two kids who went to the same summer camp connect later in life to start Soul Camp. It’s a business, but even more than that, it’s a party. Honestly, we’re not sure how business could be better. Ali Leipzig and Michelle Goldblum created a community at the first camp in 2014, and now maintain it with perseverance, creativity, and pretty awesome marketing. Here’s their story.

Connecting to success | The story of mousepads.cool

The more we find out about our customers, the more we discover that we’re all the same. We all have domain names that we don’t use. We all get more ideas than we can ever execute, and a lot of us seem a little leery of that step between getting a domain and doing something with it. That’s why we’re talking to people about how they turned their idea into a money-making venture. No more getting stuck. It’s time to iterate your plan into an easy-to-use web interface, and here are the people to help get you there.

Today, meet Patrick of Mousepads.cool. Necessity is most definitely the mother of invention.

8 eCommerce strategies for success in 2021 and beyond

By Alisha Shibli

Online shopping has become the new normal since the world was hit by the COVID-19 pandemic. But eCommerce has been growing by leaps and bounds since long before that.

According to Statista, while in 2019, about 1.92 billion people made online purchases, in June 2020, the global retail eCommerce traffic stood at a record high of 22 billion monthly visits. As even local businesses pivot to a digital-first marketing approach, it will take a lot more than your run-of-the-mill campaigns to capture consumers’ attention.

Here are 8 eCommerce strategies that will hold your business in good stead in the new year and the future.