Your .ORG comes with baggage—the good kind
By: Lauren Lao, Marketing Manager, Public Interest Registry
For many organizations—for-profit or not—choosing a domain extension that aligns with doing “good” in the world is a good decision. Trust is a cornerstone for any organization operating online, and in the business of domains, research shows that .ORG is trusted as THE place online where organizations and people gather to make a difference. There is a common misconception that you have to be a nonprofit to get a .ORG domain. The truth is .ORG is an open domain for anyone with a mission that serves many different types of organizations, as evidenced by the diverse makeup of its users.
The April 2019 promo code is a throwback to your childhood
We’re taking a walk down memory lane this month, with a treat (and .com/.net renewal promo code) that will transport you back to your childhood.
5 ways blogging helps in brand building
by Eshan Pancholi
We live in an age where information plays a significant role in brand building. In fact, marketing gurus and brand experts believe that leveraging blogging to build business brands is an effective marketing route. That’s why most Fortune 500 companies and up-and-coming startups have invested in blogging.
The premise of a great brand is to lead the pack and become the ‘gold standard’ in a specific niche. Organic marketing is the backbone of successful marketing and brand building—and the most important element of organic marketing is content marketing.
While content marketing comprises of various functions, blogging happens to be the most pivotal of them all. Why? Well, that’s what we’re going to touch upon in this article.
Here’s how blogging will help to transform your business into a promising and sustainable brand.
Best cybersecurity practices for website owners in 2019
By Sam Bocetta
That’s the number of new malware samples that are produced each and every day. In 2017, 43 percent of companies reported cyber attacks or security breaches, totaling more than 160,000 separate incidents. Since such crimes often go unreported, security experts estimate that the real number is more than double that amount and continues to climb.
20+ domain discounts for March 2019
We have another batch of domains on sale this week, with 20+ opportunities to save big at our Monthly Domain Sale. Check out the deals.
Goo.gl is going, going, gone: What to use instead
By Dannielle Cabler
If you use goo.gl to shorten your links, you’ve probably heard that it’s being discontinued. That means that by March 30, 2019 (yikes!) you’ll need a new solution up and running.
It’s never fun to be forced to switch tools or platforms, but this is actually a good opportunity to reevaluate URL shorteners and switch to something more robust.
Here are some of the best things about switching, and why we think you’ll love using Name.com’s Branded URL Shortener, powered by BL.INK.
Going global: A quick guide to international digital marketing
By Gary Viray
Globalization was once a dream for many of us who cannot afford to set up our own business in different parts of the world. That notion has changed as we are ushered into the digital era, where everything and anything can be accessed through the internet.
Having a solid digital marketing strategy is just the first step in conquering the global stage. Businesses looking to promote their brand on an international level can be risky, but it can yield a larger stream of revenue if done correctly.
However, joining the global mix isn’t as simple as declaring that you can offer services worldwide—changes must be made to your website and digital marketing strategy for this to work. Before you work on globalizing your brand, do your research and see if it will work out for you.
Ready? Let’s start!
The March 2019 promo code has a cult following (for good reason)
March is already here, and a brand new renewal code has come right along with it.
.DEV domains are now available
The GA date is finally here, and you can now register a .DEV domain for your website.
10 low-budget social media strategies for your small business
By Alisha Shibli
In today’s day and age, you need social media to get the word out. Leads, conversions, customer engagement, SEO rankings—there’s a lot riding on social media’s shoulders. The stakes are very, very high. This comes as no surprise considering that both big and small businesses are punching above their weight to get the maximum returns from their social media campaigns. A report published by Yellow Social Media in 2018 said that small businesses spent 42% more on social media marketing than they did in 2017—which is staggering.
As a small business owner, the competition is tough given the kind of money you need to pump in for your paid social media campaigns. This is why low-budget social media tactics might help fuel your social presence and help you in terms of reach and conversions.