How to use Facebook groups to market your business and create a community

By Alisha Shibli

With over 2 billion monthly active users, Facebook has emerged as one of the most vital tools in any marketer’s arsenal. It provides an opportunity for brands to flaunt their personality and connect with their customers in a way that is much more intimate than traditional advertising could ever achieve.

If Facebook allows brands to forge meaningful bonds with their customers, Facebook groups provide the means to cement those bonds to form a community.

WonderlandMath.live | What an online learning experience teaches us about domain names

Online learning has exploded as of late, but Tim Guille of WonderlandMath.Live has a great idea: get a domain name that’s as intriguing as your best email subject line. You want people to click and see what you can offer. That’s what he’s discovered with the .live domain name. It describes what they do in that their educational experience is, in fact, live. Hear his story and that of WonderlandMath.live, and get insight into what it takes to be noticed online.

It started as a party | The story of soul.camp

Two kids who went to the same summer camp connect later in life to start Soul Camp. It’s a business, but even more than that, it’s a party. Honestly, we’re not sure how business could be better. Ali Leipzig and Michelle Goldblum created a community at the first camp in 2014, and now maintain it with perseverance, creativity, and pretty awesome marketing. Here’s their story.