How a website can help your business sail through a global crisis

By Eshan Pancholi

As the world still grapples with the ongoing pandemic, the aftermath of a rather daunting year has affected businesses severely. The impact on startups and small businesses has been brutal. From permanently closing down to dwindling margins to sudden slump in sales to increased debts, small businesses across the globe are finding it increasingly challenging to keep their financial wheels turning.

However, there is a silver lining to the challenges presented by this unforeseen global crisis. Serial entrepreneurs and startup founders are privy to the fact that only the most creative, lucrative, and determined businesses will survive the worst of times to emerge as winners.

And as the world changes and adapts to the ‘new normal,’ so must your business. The pandemic changed people’s needs, which means there are new opportunities for small businesses to explore and latch onto. But where do you start?

For starters, building a business website is a smart way to be responsive. How will a business website help your business sail through a global crisis? Here’s how.

How we created dark mode on Name.com

Name.com got a whole new look and feel a few months ago when we launched our new brand. But it wasn’t just a new coat of paint that made the site look different. The front-end team leveraged the launch of the new Name.com brand as an opportunity to do a full rebuild and architect the entire site from the ground up with fresh new templates, CSS, and clean semantic HTML. There were several things we needed to clean-up, some new tech we wanted to use, and there was another reason too:

DARK MODE.

How to increase your eCommerce sales during this holiday season

By Alisha Shibli

Holiday seasons are always a special time but the 2020 holidays are slated to be unlike any other, just like the rest of this tumultuous year. As much of the year was spent battling a global pandemic, people will be looking to reconnect with their loved ones, even if it’s virtually or through gifts.

For businesses, too, this season is the time to recover from the economic lull and loss in revenue. Most of the holiday shopping will still be online as people remain wary of visiting stores and some businesses continue to keep their brick-and-mortar establishments closed or open with limited access.

While the way of shopping changes, the customer expectations remain the same, if not more demanding. They still expect expert guidance, great deals, personal attention, and everything else that they expect when they shop at a physical store.

Here are 5 ways in which you can meet those expectations in the best possible way and increase your eCommerce sales in the process.

5 design trends for 2021 influenced by you-know-what

By David Gold

Let’s be honest, 2020 has been a hard year for all of us. The pandemic continues to affect people and their careers, causing big changes in how we interact with our work. The design industry has already begun to adapt to these changes. Given that designers are natural social and professional leaders, these emerging trends in fields like graphic design, UX and UI design, architecture, interior design, and web design are likely to impact us all.

These are five important design trends for 2021 as seen across design industries — and represented within .design, the top-level domain for professional and aspiring designers.