AUTHOR: Allison Chowdhury

5 essential elements every website homepage should have

When someone visits your website for the first time, there’s a limited opportunity to convince them to stay on your site, click through your pages, and make return visits in the future. No pressure, right?

While there’s no perfect formula for a homepage that’s sure to capture the attention of every person who visits your site, including these five key elements can vastly increase¬†your chances.

A quick guide to Moz’s free Keyword Explorer

A couple weeks ago, we introduced our readers to a series of¬†free SEO tools that can help you get your website back on the map when it comes to organic search. One of the tools we covered was Moz’s Keyword Explorer, which offers business and website owners valuable insight into which keywords their site ranks for and how well it’s doing against the competition. Learn how to make the most of the free version of Moz’s Keyword Explorer in this post.