AUTHOR: Guest

6 modern brands showcasing their digital innovation with a .CLOUD domain

By Mou Mukherjee

Here at .CLOUD we are always on the lookout for innovative companies and interesting applications of .CLOUD domains. When you think of .CLOUD, you might immediately think of cloud services or storage. But modern businesses and startups are leveraging .CLOUD for many other purposes including cloud platforms, product launches, and consumer applications.

Building your website with a .CLOUD domain gives you the built-in brand values of the term ‘cloud’ such as scalable modern technology, digital innovation, disruption, and the future of business.

We’ve shared a few of our favourite examples where combining a strong keyword with .CLOUD gives you an impactful, professional, and modern website destination that has digital innovation written all over it!

.INC : the solution to your business’ domain name struggle.

By Zoe Varga 

What comes first, the domain name or your brand name?

For many entrepreneurs this is a tricky question. Finding the perfect name for your business is a personal and thoughtful decision. That comes crashing down when the domain name you want isn’t available. Here is where .INC domains come in.

.INC is a premium domain extension for businesses that want to be taken seriously. As .INC is relatively new and priced for businesses there are millions of fantastic names currently available to you.

Join the league of innovative businesses (including successful startups and Fortune 500 enterprises) from all around the world who have claimed their .INC domain. No matter your industry or location, if you are a business that wants to have a professional web address the .INC extension can work for you.

.GAY is proud to be different

By David Gold

Despite less than a year on the market, .GAY is currently one of the most interesting domain extensions. With its community-centric approach, .GAY is going above and beyond domain-industry standards to elevate and protect LGBTQ people online.

Every June, LGBTQ communities and allies join together to remember the 1969 uprising in New York City when the crowd at the Stonewall Inn fought back against abuse and oppression. Like the rainbow flags that brighten windows in homes and businesses in June, the .GAY top-level domain extension is like a digital Pride flag for your website.

Since its long-awaited launch to the public in September of 2020, .GAY has been all over the news, released its own web series, and worked with global LGBTQ luminaries like Star Trek actor George Takei, pop superstar Adam Lambert, and pioneering tennis icon Billie Jean King. So far, more than 10,000 .GAY domain names have been registered by artists, entertainers, nonprofits, SMBs, global brands, and proud community members who want to help create a vibrant, more-inclusive internet for LGBTQ people.

Here’s what makes .GAY different and why you should get your own .gay domain.

How to use Facebook groups to market your business and create a community

By Alisha Shibli

With over 2 billion monthly active users, Facebook has emerged as one of the most vital tools in any marketer’s arsenal. It provides an opportunity for brands to flaunt their personality and connect with their customers in a way that is much more intimate than traditional advertising could ever achieve.

If Facebook allows brands to forge meaningful bonds with their customers, Facebook groups provide the means to cement those bonds to form a community.

8 eCommerce strategies for success in 2021 and beyond

By Alisha Shibli

Online shopping has become the new normal since the world was hit by the COVID-19 pandemic. But eCommerce has been growing by leaps and bounds since long before that.

According to Statista, while in 2019, about 1.92 billion people made online purchases, in June 2020, the global retail eCommerce traffic stood at a record high of 22 billion monthly visits. As even local businesses pivot to a digital-first marketing approach, it will take a lot more than your run-of-the-mill campaigns to capture consumers’ attention.

Here are 8 eCommerce strategies that will hold your business in good stead in the new year and the future.