AUTHOR: Guest

7 ways to build & manage a community for your small business

By Alisha Shibli

As social animals, we seek solace in safe and nurturing environments where we can freely share our stories and views, where we can learn from each other and grow together. This idea of a community based on shared interests, passions, circumstances, and ambitions has permeated the realm of businesses as well.

Community management refers to creating opportunities to interact with your audience as a brand that has a life of its own—like a real person as opposed to a company. It involves creating a space where you can get genuine feedback on your products and better understand the needs of your customers. It also facilitates interactions that stimulate the mind and bring people closer on multiple levels. It’s where you can create long-lasting relationships with your customers but they can also do so with other customers.

[Infographic] Have extra time on your hands? Use it to build a superior personal brand

By Alisha Shibli

Building a strong professional reputation is crucial if you want to succeed, especially today when there are more candidates than open positions. A strong personal brand not only highlights your professional identity and authority but also opens you up to lucrative opportunities.

If you haven’t paid much attention to this yet, now is the right time to do so. As the world grapples with the pandemic in a state of lockdown, it’s an opportunity for you to shift your focus inside, instead of letting the fear and panic of the outside world get the better of you.

Email marketing for startups: Tips to stay out of the spam folder

By Alisha Shibli

Do you have an email marketing list? And if you do, are you using it to benefit your business? Maybe you haven’t gotten to it yet. There is social media, SEO, and blogging which can take up so much of your time that your poor, old-school email doesn’t get its due attention.

Large corporations have dedicated departments with a brand manager, a social media specialist, and a PR and communications coordinator along with hefty budgets to execute big email marketing campaigns—luxuries that small businesses such as yours don’t have.

Small businesses run lean.

The top 5 global tech issues so far in 2019

By Sam Bocetta

Sometimes I miss the days when writing about tech issues involved writing about … well … tech. Ten years ago, a list of the top 5 tech issues would have focused on encryption, the advances being made in website builders, and predictions about the failure of the smartphone.

Today, tech is a part of every aspect of our lives, and so ‘tech issues’ are actually social, political, and cultural issues. In 2019, this has been more apparent than ever.