AUTHOR: Namedotcom

4 ways to make Banner Ads work for you in Affiliate Marketing

Since the 1990’s, banner ads have come a long way.  Looky at this 1997 retro ad from apple we found:

 

There has been a lot of research since then as to how to make effective banners.  Let your advertiser worry about the ad design, but as far as making them work for you on your site, as an Affiliate, here are 3+1 tips:

1. Don’t clutter your site with ads.  This can come off as looking unprofessional and turn your visitor away.  Instead, space your ads and include quality content to balance the look of the site (and keep the reader on your page).

2. Choose 3-4 banners max for your page.  This number has been shown to be the most effective.  Statistics show that the first few banners get the most attention.  As the order of placement increases, the click-through rate decreases, meaning your first few ads will get the most clicks while anything above and beyond receives less clicks. Choose wisely among the ads you wish to promote  (greedy me would choose the ads that are the most effective with the highest payout).

3. Consider user experience with ad placement.  You will capture the most attention from your user with anything placed “above the fold.”  Above the fold just means the space at the top of your site before your user has to scroll. So place your banner ads above the fold. History lesson – “above the fold” originates with newspapers.  Anything that was on the front page before the fold in the middle of the paper.

Studies show it takes 5 banners to attract a sale.

This is an example of what not to do unless your customers appreciate irony.

4. Repetition.  It seems counter-intuitive, right?  A 2011 study by Casale Media  (http://casalemedia.com/files/Casale-Ad-Visibility-Report-FINAL.pdf) shows the magic number being five.  Showing an ad at least five times resulted in an increase of 175 times in the number of clicks.  Wowza!

The basic goal for any affiliate is to get the most clicks/conversions possible for the most commission possible.   If you are using banner advertising, we hope you find these suggestions useful!

Let us know if you’d like to see information on any other affiliate related topics: affiliates@name.com

This article heavily influenced by: http://www.minonline.com/news/Banner-Ad-Effectiveness-Strike-Early-Visibly-and-Often_18652.html and the statistics presented in: http://casalemedia.com/files/Casale-Ad-Visibility-Report-FINAL.pdf)

 

Affiliate Marketing Methods

Part 2 of Caroline’s series on Affiliate Marketing. Here’s Part 1 to get you started.

Wanna know what most affiliates do with their web sites to make money as an affiliateaffiliate marketing money marketer? It’s easier than you think! I got all inspired to share this information with you after reading Affiliate Program Management: An Hour a Day by Evgenii “Geno” Prussakov. Try one of these 5 marketing approaches while promoting your affiliate offer. Successful affiliates rarely stick to one method – here’s to you if you give them all a try!

1. Give CONTENT PUBLISHING a shot!

Think Blogs. Basically, choose the offer you want to promote, then build content (that means helpful information regarding the product), then monetize that helpful information with the affiliate merchant links. Those links are usually in the form of banners, widgets, text links, and video.

2. COUPONING!

We promise it’s more exciting than it sounds – especially for those visiting your “couponing” site. Use this strategy to organize all discounts in one location for your visitors. The better the categorization of the products, the more your success. Popular methods of categorization are holidays, low price mark downs, expiration dates, deal of the day coupons, etc.

3. DATA FEEDS

Affiliates using this method will produce websites that allow users to comparison-shop several merchants for one type of product. The affiliate will pull the product information from a data feed of each merchant to their site. Users of the site are able to price and feature check among several merchants for the same product. That’s an affiliate commission for you, if the user uses the merchant link from your page to make the purchase!

4. EMAIL MARKETING

Do you have a targeted mailing list of individuals who have opted in to receive communication about certain products? If so, and you allow those individuals an option to opt out – then this method may work well for you. Just be extremely careful that the Affiliate Program you join allows for email marketing. There can be serious consequences for spamming of unsolicited commercial emails.

5. USE SOCIAL MEDIA

Affiliates are leveraging social networks, forums, and microblogs for sales (just make sure to comply with the terms and conditions with the form you choose). Some are creative to develop Facebook apps, then monetize them with their affiliate links or tweeting deals on Twitter. Some have even created social shopping engines where users help each other shop – leading to commissions for you. The more innovative you are the more success you may see.

Of course these are not the only methods of promotion for your Affiliate Links, but hopefully you’ve got a better idea how to get started! Now, get out there and make some money!

****Source Shout Out- “Affiliate Program Management: An Hour A Day” by Evgenii “Geno” Prussakov , Chapter 1 Understanding Affiliate Marketing.

Join Our Team, Become an Affiliate!

You guys have been making our day with all your positive feedback over the phone, in emails, and on Facebook/Twitter. Not to mention we so appreciated your support on our Name.com .CO commercial! We were excited to read each and every comment and would again like to extend a thank you for all the support.

We recognize this is a two way street, and would therefore like to give you something in return for sending us new purchasing customers. Our Affiliate Program allows you to make 15% off someone’s retail purchase just for sending them our way. Think about it – someone buys just one domain for $9.99 and you get close to $1.50!

Name.com has recently released the beta version of our Affiliate Program and we’d like for you to test it out. 🙂 In case you’re not familiar, an Affiliate Program is simply a program that rewards you for sending new customers. We are able to track who you refer to us by providing you with a unique link to our site, this is called an Affiliate Tracking Link. Here’s how it works; you send a person to our site via your provided link, they make a purchase, then you get a monetary thank you. You can share your Affiliate Tracking Link with others by including Name.com banners on your blog or web site or by posting a shout out about Name.com with your special link through your facebook/twitter pages, or email. You can get as creative as you wish on how you choose to promote, the bottom line is your referral makes a purchase, we reward you for it. We’ll provide the tools and premade banners to get you started.

Intrigued? Get started by visiting: www.name.com/affiliate

Wanna get in on the action but don’t have a blog or still not sure about what an Affiliate Tracking Link is or how to use it? We’ll help you! Just tell us how you plan to promote Name.com and we’ll guide you through how to do it. Please tell us in the “Additional Comments” section of your submission to participate as a Name.com Affiliate (Name.com Affiliate Application)

Let’s make some money together! 🙂