Maybe we’re just numb to progress. Spoiled, as it were. Things advance all of the time. A new iPhone could leap out at you at any moment. The latest SpaceX is never not simmering on a launchpad somewhere. Evolution everywhere and, finally, we’re seeing it with domain names.
Going global: A quick guide to international digital marketing
By Gary Viray
Globalization was once a dream for many of us who cannot afford to set up our own business in different parts of the world. That notion has changed as we are ushered into the digital era, where everything and anything can be accessed through the internet.
Having a solid digital marketing strategy is just the first step in conquering the global stage. Businesses looking to promote their brand on an international level can be risky, but it can yield a larger stream of revenue if done correctly.
However, joining the global mix isn’t as simple as declaring that you can offer services worldwide—changes must be made to your website and digital marketing strategy for this to work. Before you work on globalizing your brand, do your research and see if it will work out for you.
Ready? Let’s start!
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