Your business should buy multiple domain names. Here’s why.
These days, your website might just be the most important part of your business. For an ecommerce business, your website is your storefront. For all other businesses, products, and services, your website is often the first place potential customers go to learn what you’re all about.
Choosing a domain name is important, but what you might not know is that choosing multiple domain names is key to maximizing your marketing strategy and getting the most out of your business’ web presence.
Elections, domain names, and you. Yes, you.
In 2012 when Obama was reelected, two of my Republican friends set out to start a website. They wanted to build something big and shiny and fancy that would percolate and disseminate big ideas to dispirited friends of the GOP. But they never finished it. Their plans were so big and so awesome and soon their busy lives swept them away to other things.
So now here we are on the other side of another election. For some it’s an election that may find you wanting to speak louder than being curled into the fetal position will allow you.
But it doesn’t have to be difficult.
How many domains are there? (And other stats from Verisign’s domain industry brief)
Verisign, the registry behind .com and .net, has released their September 2016 issue of the Domain Name Industry Brief, and with it, shared some insight about the growth and revenue of domain names across all TLDs.
Here’s a breakdown of some of the most interesting facts and figures shared in the report:
Why the .IO domain is a powerful choice
It’s rare now to come across someone who has not at least heard of the .IO domain name—the extension that originally served as a ccTLD for the British Indian Ocean Territory took off several years ago among web innovators and remains a popular domain choice for startups and tech companies.
Originally, the tech community embraced .IO as a domain hack, using the TLD as an acronym for “input/output,” which is a common term in the computer science field. But as more companies, websites, and individuals embrace the domain, .IO has become synonymous to “innovation.”
If you’re considering registering a .IO domain name but still have some hesitations, check out this list of reasons on why you should choose a .IO domain for your website.
What we learned about domain names at Pubcon
It’s so nice having someone else tell you about your product. We were at Pubcon in Las Vegas last week and visitors were sharing with us their stories of domain names. Instead of us straining our vocals against the ringing of Sin City, people like Angela St. Julien, who has Brand.Bar, told us these exact words: “Let’s get rid of the hyphens and start moving into the creative side with New TLDs [domain names.]” She even used a geeky term like “TLD.” Our people have arrived.
With recent products like the New Domains, we’re pretty stoked to meet a few exemplary usage cases. But at PubCon they lined up. Adam bought a .ACTOR for a client. Jeremy Chrysler owns Chrysler.NYC. Even former professional wrestling star Ric Flair said he’d love a .ROCKS. People were even suggesting aggregating your social feeds on a .SOCIAL. #Brilliant