TAG: small business

8 eCommerce strategies for success in 2021 and beyond

By Alisha Shibli

Online shopping has become the new normal since the world was hit by the COVID-19 pandemic. But eCommerce has been growing by leaps and bounds since long before that.

According to Statista, while in 2019, about 1.92 billion people made online purchases, in June 2020, the global retail eCommerce traffic stood at a record high of 22 billion monthly visits. As even local businesses pivot to a digital-first marketing approach, it will take a lot more than your run-of-the-mill campaigns to capture consumers’ attention.

Here are 8 eCommerce strategies that will hold your business in good stead in the new year and the future.

How a website can help your business sail through a global crisis

By Eshan Pancholi

As the world still grapples with the ongoing pandemic, the aftermath of a rather daunting year has affected businesses severely. The impact on startups and small businesses has been brutal. From permanently closing down to dwindling margins to sudden slump in sales to increased debts, small businesses across the globe are finding it increasingly challenging to keep their financial wheels turning.

However, there is a silver lining to the challenges presented by this unforeseen global crisis. Serial entrepreneurs and startup founders are privy to the fact that only the most creative, lucrative, and determined businesses will survive the worst of times to emerge as winners.

And as the world changes and adapts to the ‘new normal,’ so must your business. The pandemic changed people’s needs, which means there are new opportunities for small businesses to explore and latch onto. But where do you start?

For starters, building a business website is a smart way to be responsive. How will a business website help your business sail through a global crisis? Here’s how.

How to increase your eCommerce sales during this holiday season

By Alisha Shibli

Holiday seasons are always a special time but the 2020 holidays are slated to be unlike any other, just like the rest of this tumultuous year. As much of the year was spent battling a global pandemic, people will be looking to reconnect with their loved ones, even if it’s virtually or through gifts.

For businesses, too, this season is the time to recover from the economic lull and loss in revenue. Most of the holiday shopping will still be online as people remain wary of visiting stores and some businesses continue to keep their brick-and-mortar establishments closed or open with limited access.

While the way of shopping changes, the customer expectations remain the same, if not more demanding. They still expect expert guidance, great deals, personal attention, and everything else that they expect when they shop at a physical store.

Here are 5 ways in which you can meet those expectations in the best possible way and increase your eCommerce sales in the process.

Small businesses, short domains, incredible gifts. Here’s your 2020 holiday shopping guide

People get excited about big companies doing things. We get it. We aren’t any different. When we saw Apple Inc pick up Apple.news and Amazon acquire Amazon.rocks, we felt a world championship validation that still keeps us warm during winter months. But we’ve felt best when people who don’t have the big Apple budget get the exact domain they want because, with TrueName domains, you can. 

To celebrate, here’s our 2020 Small Business Holiday Gift Guide curated by Twitter’s TrueName Luminary @JuJuCatherine

Commence the gift-giving!

5 reasons why being a solopreneur is awesome

By Alisha Shibli

As global pandemic-like scenarios force us to reevaluate the idea of job security, technological advancements afford us the comfort of being able to work from anywhere with access to the internet.

Many of us, hence, have been thinking a little more seriously about the idea of being self-employed. While some of us are more ambitious and aspire to build a large business empire, most others are just looking for freedom to work on our own terms and pursue things we are passionate about. Solopreneurs fall in the latter category.