Seeing a TrueName logo in a domain search will mean that the registry will block all homographic versions of the SLD across their portfolio of TLDs. Homograph domains are commonly used in email phishing attacks and as they can be tricky to spot and detect. This would be like using a Cyrillic letter "a" using IDN to register something that looks like apple.news, for example.
TrueName domains come with an added layer of security that can help protect you from phishing attacks.
Donuts advanced anti-phishing technology blocks imposters by preventing registrations that spoof your domain name. This industry-leading domain protection covers you for the lifetime of your domain registration, so you can rest assured knowing your brand identity is more secure.
71% of Google organic web traffic is captured on the first search results page. That’s why your ranking is so important. Keyword rich domain names can have a positive impact on SEO, and TrueName domains allow you to leverage keywords on both the left and right side of the “dot” while retaining a short and memorable brand.
Donuts high SEO impact domain names leverage descriptive words to send a strong signal to search engines and help you rank higher in the search results. More clicks, more leads, more customers.
To learn more, please visit https://truename.domains/