When customers visit your site they will often scan through your main page looking for the information they want. You can help your customers by following these guidelines:
- Keep sentences short
- Use headings (H1, H2 etc) where applicable
- Use bullet points for lists or numbers if the list is sequential
Formatting should be used to communicate meaning, not only for visual appeal. It's best to avoid:
- Multiple colors
- Underlining (except for links)
- Italics in small text sizes
You should only use one or two fonts across your entire site. Typically, you might use one font for headings and another for the main body of text. Your customers will always value legibility, so check your published site on a phone and tablet and confirm that your fonts are easy to read.
