TAG: blogging

5 ways blogging helps in brand building

by Eshan Pancholi

We live in an age where information plays a significant role in brand building. In fact, marketing gurus and brand experts believe that leveraging blogging to build business brands is an effective marketing route. That’s why most Fortune 500 companies and up-and-coming startups have invested in blogging.

The premise of a great brand is to lead the pack and become the ‘gold standard’ in a specific niche. Organic marketing is the backbone of successful marketing and brand building—and the most important element of organic marketing is content marketing.

While content marketing comprises of various functions, blogging happens to be the most pivotal of them all. Why? Well, that’s what we’re going to touch upon in this article.

Here’s how blogging will help to transform your business into a promising and sustainable brand.

Custom domains are now available for Medium writers

Some of the year’s biggest web stories didn’t come from cutting edge journalists or major news corporations—they came from normal people who had an important message to share. Publishing platform Medium is one of the many websites out there that enables this kind of citizen journalism. But now, Medium is doing more: The site is encouraging users to make Medium their main blogging platform by allowing the use of custom domains.

Bearglecorn is impatient, gets started with RapidPress

Cover

Last week I bought a domain for our dear mascot, Bearglecorn. This week I’m actually going to get Bearglecorn.com up and running. I’m a busy man, and right now I don’t have the time to build a Bearglecorn website from the ground up. I don’t even want to bother with installing WordPress myself, because my client (the aforementioned Bearglecorn) is breathing down my neck to get his site online RIGHT NOW. That’s cool with me though, because I can use RapidPress

How to Easily Import Your Tumblr into a WordPress Blog

3008912290_bcbba5268e_b

Tumblr is a micro-blogging platform that makes it easy to post and share content with your friends. Today Yahoo announced that they have acquired Tumblr for $1.1 billion in stock and cash. Tumblr users have expressed concern about whether Yahoo can successfully keep the easy-going attitude of the Tumblr community alive. A press release from Yahoo that began with, “We promise not to screw it up.” seems to have just increased skepticism regarding the preservation of the creative vibe of Tumblr when Yahoo takes the reigns.

If you’re one of the many people who don’t want to wait to see how this acquisition plays out and are ready to switch to WordPress, we outline how to easily import your Tumblr to a WordPress blog below. WordPress is a fantastic alternative to Tumblr because it is a blogging service that offers a wider range of customization and features than Tumblr.

How to Get Started:

Before you get started, you’re going to need to setup a WordPress blog. I recommend using our RapidPress tool so that you can get your own domain (yourname.com), web hosting, and your new WordPress blog up right away.

Once Your WordPress Blog is Installed and Ready to Go:

Now that you have your WordPress blog installed, you need to go to the WordPress admin dashboard (yourdomain.com/wp-admin) and click on Tools > Import.

1-tools-import

On the import page, you’re going to see a list of importing tools for various blog services. You’re going to want to click on Tumblr and install the Tumblr importer.

Screen Shot 2013-05-20 at 12.25.54 PM

So You Want To Be a Blogger: Notes from Borseth and Bukowski

If I had a nickel for every time I told myself I was going to start a blog I’d be living high on the hog right about now. Even better would be to have gotten a goat for every time I told myself the same thing, because then I’d have a whole herd of goats and could finally start that online goat cheese enterprise I’ve always dreamed about. But enough about me, this blog post is about you and how you are going to change the world through your deep thoughts and inspirational musing on your very own blog.

Having a successful blog ain’t no (oh yes I did, grammar nazis) easy thing to do though. You need to be dedicated to it and to be dedicated you also need to be excited about what you will be spending hours of your time writing. So find a passion and write about it. Or make a video about it. Or draw a picture about it. Or bake a themed cake about it. A blog doesn’t have to be all walls of text after all. Chances are that if you’re passionate about something there are others out there that are passionate about it as well. If the topic you decide to embrace isn’t something you have a burning desire to write about then it will show through in your content and, by extension, will be less compelling for the people you are trying to entertain. And don’t fool yourself, having a successful blog is almost entirely about entertainment.

Besides having a topic you have a passion for you also need the right tools for the task at hand. When it comes to blogging it’s hard to argue that the king of that particular niche is WordPress. You can download it and install it on your own hosting plan or you can use our super simple and easy to setup RapidPress service for less than seven cents a day. That’s right, less than $0.07 a DAY! You might think I’m yanking your chain on that one but I’m drop dead serious, seven-cents-a-day. Cross my heart and hope to die. Click that link up there and you will see for yourself just how easy it is to get started. Seriously, do it. I’ll wait.

And now, if you’re having a hard time coming up with a topic, I give you some inspiring words from one of my favorite writers, Charles Bukowski (RIP):

So You Want To Be a Writer

charles-bukowski

if it doesn’t come bursting out of you
in spite of everything,
don’t do it.
unless it comes unasked out of your
heart and your mind and your mouth
and your gut,
don’t do it.
if you have to sit for hours
staring at your computer screen
or hunched over your
typewriter
searching for words,
don’t do it.
if you’re doing it for money or
fame,
don’t do it.
if you’re doing it because you want
women in your bed,
don’t do it.
if you have to sit there and
rewrite it again and again,
don’t do it.
if it’s hard work just thinking about doing it,
don’t do it.
if you’re trying to write like somebody
else,
forget about it.

if you have to wait for it to roar out of
you,
then wait patiently.
if it never does roar out of you,
do something else.

if you first have to read it to your wife
or your girlfriend or your boyfriend
or your parents or to anybody at all,
you’re not ready.

don’t be like so many writers,
don’t be like so many thousands of
people who call themselves writers,
don’t be dull and boring and
pretentious, don’t be consumed with self-
love.
the libraries of the world have
yawned themselves to
sleep
over your kind.
don’t add to that.
don’t do it.
unless it comes out of
your soul like a rocket,
unless being still would
drive you to madness or
suicide or murder,
don’t do it.
unless the sun inside you is
burning your gut,
don’t do it.

when it is truly time,
and if you have been chosen,
it will do it by
itself and it will keep on doing it
until you die or it dies in you.

there is no other way.

and there never was.

There you have it, inspiration and the tools to get started all in one simple blog post. Until next time, thank you for your attention and have a mighty fine day.

Owen Borseth
VP of Awesome™