Skip navigation
Knowledge Base    Website Builder    V7 Documentation: Redirects in the Website Builder

Redirects in the Website Builder

Last Updated: Dec 19, 2016

A redirect is a way to send both users and search engines to a different URL than the one they originally requested.

  1. To create a redirection first click on the Manage tab and then select Redirects.
  2. You can either click on the New button or on the create a redirect link.
  • Add the page from which you are going to create your redirection
  • Select the page you want Google to index (301) or the page you want your visitor to see until you finish the real page (302).
  • Select what kind of redirection you wish to create.
  • Save your changes when you are done.

When things change on a website and you do not have a 301 redirect instruction covering the change a few things can happen:

  • If someone clicked a link on another site that points to a page that has now moved or is gone the visitor will get a 404 error page, indicating the web server cannot find the page. With a 301 redirect instruction in place you can send them to the correct page or an alternative page if the page was deleted.
  • A search engine bot is just like a visitor who has been directed to a page from a link within your site, from another site or from their records in their index. They need to know also that the page has been removed or moved to a new location.
  • Your page is listed in a search engine or a directory somewhere and that link you worked so hard for is now useless if you moved it without a 301 redirect. You need to keep that incoming link by including a 301 redirect instruction so you don’t loose the link. A directory editor might not take the time to find where you moved the page to and just delete the link.

When you redesign a website with any changes to page names and/or location it is important that you do 301 permanent redirects so you do not have to start all over from scratch getting your new pages (possibly the whole site) re-indexed in the search engines.


Can't find what you're looking for?

Company Event

Our phones are currently unavailable due to a Company Event. We apologize for the inconvenience and thank you for your patience. Please email any inquiries to, and we will be happy to assist.

Visit our Knowledge Base at for step-by-step guides and immediate answers to your questions.

Phones Unavailable

Monday-Friday   8AM to 6PM Mountain Time, Denver

Live Chat is Unavailable

Every day   10AM to 5PM Mountain Time, Denver