Podcasting gets Smarter (and profitable): Michael Sitarzewski of Callisto.fm Explains the Pivot

Podcasting always starts as an exciting idea. And then you and your friends get together and record two or three before your show fades into the Internet’s littered oblivion. Michael Sitarzewski’s growing startup company, Callisto.fm, is proving that with the right information your podcast can become successful, even profitable. Callisto.fm is garnering attention from some very big players because producers of all kinds of media, from movies to music, are realizing the importance of knowing who is listening and when. But this idea of gathering harmless data wasn’t always the focus of the popular Boulder company. Their CEO explains what they do, why it’s important, and how you’ve got to know when to pivot.

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