CATEGORY: Business

Another platform bites the dust …

Exactly one month ago, I decided to ditch our current social media scheduling platform, AgoraPulse, and went on a lengthy research journey to find the next social media hero. After days of googling and blog reading, I narrowed down my search to two options: MeetEdgar and HeyOrca—not just because of their cool names and cute logos—but for the exciting features and affordability. Both trials have ended and it’s now the moment of truth.

How to own local SEO for your business

I just got back from the State of Search Digital Marketing Conference in Dallas, Texas, where SEO experts from around the world shared their knowledge on how businesses can improve their search rankings online. The good news is that SEO is not just for huge corporations with substantial budgets—there are plenty of strategies a small, local business can use to climb the search engine ranks. If you have a brick-and-mortar location that you want more people to discover through organic search, a Google Business listing is one of the best available resources at your disposal.

How to break up with your social media management platform

Every social media marketer knows that it’s pretty impossible to post content in the moment unless you’re going live, at a tradeshow, or having a company culture event. Between the hours spent researching new social trends and then incorporating said trends into your meticulously planned content calendar, time is of the essence; and one thing we don’t have time for is bugs in the tools we use. Once those start popping up, it’s safe to say that I’m immediately ready for a change. So am I shocked that I’m ready to ditch our current social media scheduling program? No. Am I disappointed because I thought I found the one? Yes. Here’s a front row seat to the ups and downs of social media management tools we’ve used in the past, and what we’re planning for the future.