CATEGORY: Business

How to break up with your social media management platform

Every social media marketer knows that it’s pretty impossible to post content in the moment unless you’re going live, at a tradeshow, or having a company culture event. Between the hours spent researching new social trends and then incorporating said trends into your meticulously planned content calendar, time is of the essence; and one thing we don’t have time for is bugs in the tools we use. Once those start popping up, it’s safe to say that I’m immediately ready for a change. So am I shocked that I’m ready to ditch our current social media scheduling program? No. Am I disappointed because I thought I found the one? Yes. Here’s a front row seat to the ups and downs of social media management tools we’ve used in the past, and what we’re planning for the future.

Why it’s time to get your brick-and-mortar store online

Toys R Us, the iconic retailer of our childhood, filed for bankruptcy this month, citing a lack of traffic to their brick-and-mortar stores as one of the reasons why the business has been on a slow downward spiral. Their lackluster online store and their inability to compete with online retail giants like Amazon proves that having a customer-facing storefront is no longer enough to bring consistent business through the door. If you own a brick-and-mortar business that sells goods, it’s time to seriously consider taking your shop online.

Game of Phones: Which smartphone will break the wheel?

Cover image source: Rozetked, YouTube

As the years have passed and hand-held technology has continued to evolve, the smartphone battle has gotten intense. Apple’s iPhone 8 (X), Google’s Pixel 2, and Samsung’s Galaxy Note 8 are all trying to break the wheel while generating hype across the internet. So who will take the phone throne during this year’s releases? While there’s still a lot of rumored features that have yet to be officially announced, these three contenders aren’t holding back. Here’s the rundown.