CATEGORY: Business

The long road to internet success, part 5: Community

Part 5 of the series, “The long road to internet success”. Read Part 4 here.

If you recall, we began this journey—this journey to build my online profile and, more harrowingly, increase my wife’s confidence by approximately 23% in my ability to one day host the Academy Awards—on the back of Name.com customer Helene Kwong’s three rules to success: Content, Consistency, Community. We have taken some detours like, for example, when we covered fear. Fear, it turns out, is detriment to all three Cs. But then I realized that freaking out over fear is dumb. Sure, if you’re getting attacked by sharks, be afraid and probably act on fear, but when it comes to creating and promoting content, you’d better be bold. Or at least pretend to be. Here’s a photographic example:

The long road to internet success, part 4: Content with content

Part 4 of the series, “The long road to internet success”. Read Part 3 here. 

So far we have traveled down an amazing road. To recap (or you can do it here, here and here), we’re trying first hand to see what it takes to grow a brand on the internet. We began with an intro to the project—this idea that a Name.com employee can use Name.com products to catch up with his dreams—and then moved into the importance of consistency before dealing with the overwhelming specter of fear.

The long road to internet success, part 3: We veer into fear

Part 3 of the series, “The long road to internet success” Read Part 2 here. 

Last week we said that part 3 of this long journey would be about content, but a universal theme kept coming up: fear. Maybe not fear like horror movie jump scares, but something even more terrifying: the fear of failure. The fear, in my case, of getting on stage … and failing. So we’re going to veer here a bit and talk to some amazing entrepreneurs and/or comedians about overcoming the obstacles in your head.