CATEGORY: Business

4 QR codes that should be replaced with New Domains

QR codes, for whatever reason, seem to be sticking around despite their lack of mass adoption by consumers. Earlier this year, I wrote an article about the problems with QR codes and suggested a solution for simplifying navigation to specific landing pages—New Domains.

Rather than hoping that your audience has an app that reads QR codes (or worse, expecting someone to download one just to get to your landing page), companies should make it simple for anyone to access the page you’re trying to drive traffic to. Using a short, relative New Domain is a much more user-friendly way to get people to where you want to go. Not only is it easy for anyone with a smartphone to type the domain into their web browser, it’s also memorable enough that they can remember the address and look it up later when they have access to a computer.

To prove our point, we’ve tracked down four examples of QR codes that can easily be replaced with a short domain.

Optimize your Instagram profile link with URL forwarding

Whether you’re a blogger, a small business, or just have an exceptional fondness of selfies; Instagram is a powerful marketing tool that most of us (excluding John Rupp) are familiar with. However, it comes with one drawback—you can only have one link in your entire Instagram profile.

So what if you want to share the recipe to the amazing meal you just posted? Or if you have a special promo code for your Instagram followers only? While it’s possible to share those links in your profile, it requires you to update your website link every single time. Have you ever tried manually typing in an 84-character-long web address on your phone? It’s neither fun nor efficient.

From .DENTIST to .PLUMBING: Career-related New Domains

Looking for a website that suits your business or profession? You’re in luck: Among the hundreds of New Domain endings now available for general registration, there are a ton of choices that can be used to highlight what you do for a living. Whether you’re creating an online portfolio for your job hunt, looking to connect with new clients, or creating a website for your business, these career-related domains just might be perfect for you.

You can now live stream GoPro videos via Periscope (and it could get you a free .LIVE domain)

GoPro and Periscope have partnered up to allow users to live stream epic events. Earlier this year, Periscope announced to iPhone users that they could now connect their devices to WiFi-enabled GoPros to share their adventures with followers as they happen.

We think that’s awesome—so awesome that we’re giving away free .LIVE domains to anyone who Tweets a GoPro live stream to us at @namedotcom!

Digital nomads, here’s why a personal website is a must

The modern workforce is no longer restricted to a 9-5 existence in the confines of a cubicle. More individuals than ever are embracing the life of the digital nomad: a new breed of workers who create their own hours and work from wherever they can find a steady WiFi connection.

Although some digital nomads are lucky enough to have full-time, salaried positions that give them to freedom to roam where they please, most rely on independent contracts and freelance projects to fund their lifestyle. That makes finding new opportunities for this kind of work a priority for those who want to continue a nomadic existence.

Having a great website is one of the best ways to let potential clients know that you are the right person for the job.

5 SEO tools that do the heavy lifting for you

SEO makes a big impact on how and if people find your website, but it’s not the easiest thing to figure out on your own. While there are plenty of agencies out there that promise to skyrocket your search engine rankings, they’re not the only solution for taking charge of your website’s SEO.

There are plenty of free and inexpensive tools out there that are a low-cost way to get great search engine rankings without having to recruit an agency to do it for you. Check out some of our top choices for SEO tools that are cost-efficient, easy to use, and get great results.

7 helpful resources for website beginners

Creating your own website is easy in theory: you just buy a domain, choose a hosting service, and slap some content on a page. Done and done.

Sadly, this is easier said than done. You may select what you think is the perfect WordPress theme only to realize that your feature slider is way too big. Or, you could find that your initial vision of a show-stopping fuchsia and teal color scheme looks garish rather than trendy.

Luckily, the internet is full of tools that can help the floundering web designer find direction. Whether you’re struggling with HTML or just need some design inspiration, these tools can be a major life saver for website beginners.