You may have noticed the YouTube logo change on your mobile device recently, but now Google is rolling out a new logo and branding overhaul for YouTube across multiple platforms– with the dramatic logo change now visible on Facebook and Twitter. The new logo replaces the plush and plump looking old logo with a modernized and extremely simplistic new one. However, YouTube hasn’t yet replaced the logo on the actual YouTube website yet. What do you think of the new YouTube logo?


Comment below with your thoughts on the new logo:

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Building a better contact page

Whether you’re an online business trying to provide your customers with the best support possible, or a blogger who wants to make it easy for readers to send feedback, it’s crucial to have a good contact page on your website. Here are a few tips for creating an effective contact page.

Make it easy to find the contact page in the first place

This may seem obvious, but it’s surprising how many sites bury their contact page deep in a drop-down menu or only include a “contact us” link in the page footer. Unless you’re actively trying to avoid having people contact you, your “Contact us” link should be easy to find.

Providing great customer support is a big thing at, so having an obvious  “support” link in our site header is an absolute necessity.

Screen Shot 2013-08-16 at 12.49.02 PM

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How to create buttons that tell your website visitors what to do next

Are you telling your website visitors what they should do next? If they’ve landed on a page where you want them to do something—begin a download, sign up for an email list, purchase a product, etc.—you’ll find far more success if you visually invite them to do it. In other words, you need a good Call to Action (CTA) buttons.

CTAs are crucial in getting the user to perform a desired action. Here are a few basic tips for creating effective CTA buttons for your website or blog.

Make your CTA stand out

The call to action button needs to command attention. Your visitors shouldn’t have to scan the page to figure out what to do next. It should be completely obvious that they need to click HERE to begin a download, add a product to their shopping cart, etc.

This doesn’t mean your CTA needs to be a giant, obnoxious, flashing button that says “CLICK ME NOW!!!!!!” That might turn users off and cause them to leave your site. But your CTA should be an attractive, inviting color that stands out from the rest of the page. Here are two great infographics from Fast Company and that can help you choose a color for your CTA buttons.

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What do your brands colors say about your business?


Recently studies have shown that the color of a product influences how a customer perceives the product and actually influences purchasing decision by 60-80 percent. Could picking the wrong color for your brand be the kiss-of-death before your product even gets off of the ground?

“Take a second to think of some of the most popular brands that instantly come to mind: Coca-Cola, Facebook, Apple, McDonalds, and Google – to name a few. All of these companies strategically use colors in their logo, website, and product to appeal to customers, making them instantly recognizable across the globe,”

Color is the very first thing that a person notices when examining a brand. Interestingly, there are only a few colors that are used very often: blue, red, black/grayscale, and yellow.

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Five questions to help drive successful business strategy


I recently picked up the Winter 2013 issue of Rotman magazine while wandering the Barnes and Noble in Boulder, Colorado. The Rotman magazine is a periodical from the University of Toronto’s Rotman School of Management. An article that caught my eye discussed five questions that should asked to serve as the framework for any type of business strategy formation. The authors of the piece are clear that the answers to these questions should be answered in the order presented. The questions may seem very simple at first, but once you sit down and try to answer them, you’ll discover that they may be more challenging to answer than you anticipated.

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Using Engagement Tactics to Drive Traffic to your Blog or Website | Part 3 of 5 in a “get traffic” series

Free Traffic to your site with these Engaging Tips

Engagement.  It’s just a little buzzword for describing how you interact with your online audience, both online and even offline.  It’s also measurable with the ultimate goal of bringing traffic back to you.  It’s funny how the Internet has taken a normal human ability for socialization and has us quantifying our interactions with others, then measuring the outcome of those interactions all in hopes that we can maximize our impact with future interactions.  But that is a philosophical debate for another time. Simply, engagement is no different from brick and mortar stores where they talk to their customers, call up their mentors, visit surrounding businesses, and participate in various business associations...

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Your employees as Brand Ambassadors: Your Most Valuable Asset just got even better.

We first met William Toll when he took the two seconds to subscribe to our YouTube account. Little did he know that he was our 1000th subscriber, and that he’d be showered with prizes, including, and totally limited to, the domain name As it turns out, he presented at HostingCon, and he’s an expert in getting your employees to become brand ambassadors. But he’s not the kind of guy your employees will loathe for having them do one more thing. He explains how it’s done properly…

Shower your employees with rewards, including domains like

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Making your Employees Happy and your Business Successful. Quick tips from Robby Slaughter.

I have a Mac laptop computer that’s pretty awesome, but I think I’m only using about five percent of its potential. It could probably time travel if I actually read the manual. Imagine the same scenario with your business (not necessarily time travel but you would rock it if you could go to 1840 and be the only FroYo shop) and all the potential you can unlock by more effectively managing your time and your employees. Robby Slaughter is a management consultant and was a hit at HostingCon in Boston. We intercepted him on his way into his presentation.

I don’t think he says “um” or “uh” once. Tight.

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JOBS Act Brings Washington DC Together to Provide More Funding to More Startups

When Republicans and Democrats get along it can be like catching your parents making out. It makes you uneasy–what’s going on behind the scenes? What will this behavior mean for me? Today’s lovefest may actually beget something other than trepidation. The Republican House passed a bill that President Obama was eager to sign. It’s his JOBS Act, which stands for Jumpstart Our Business Startups, and it clears the way for more people to invest in more companies.

Word is that most tech people are pretty happy about it. One is Steve Case, co-founder of AOL, who looked like he was going to leap onto the shoulders of the president during the signing. (I wonder if he lobbied by sending the White House unsolicited piles of CD ROMs?)

President Obama signs Jobs act

AOL's co-founder Steve Case (in green tie) happy to be with the POT...

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Thank You for Taking our Survey! The good stuff Part 1

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