How to create buttons that tell your website visitors what to do next

Are you telling your website visitors what they should do next? If they’ve landed on a page where you want them to do something—begin a download, sign up for an email list, purchase a product, etc.—you’ll find far more success if you visually invite them to do it. In other words, you need a good Call to Action (CTA) buttons.

CTAs are crucial in getting the user to perform a desired action. Here are a few basic tips for creating effective CTA buttons for your website or blog.

Make your CTA stand out

The call to action button needs to command attention. Your visitors shouldn’t have to scan the page to figure out what to do next. It should be completely obvious that they need to click HERE to begin a download, add a product to their shopping cart, etc.

This doesn’t mean your CTA needs to be a giant, obnoxious, flashing button that says “CLICK ME NOW!!!!!!” That might turn users off and cause them to leave your site. But your CTA should be an attractive, inviting color that stands out from the rest of the page. Here are two great infographics from Fast Company and that can help you choose a color for your CTA buttons.

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What do your brands colors say about your business?


Recently studies have shown that the color of a product influences how a customer perceives the product and actually influences purchasing decision by 60-80 percent. Could picking the wrong color for your brand be the kiss-of-death before your product even gets off of the ground?

“Take a second to think of some of the most popular brands that instantly come to mind: Coca-Cola, Facebook, Apple, McDonalds, and Google – to name a few. All of these companies strategically use colors in their logo, website, and product to appeal to customers, making them instantly recognizable across the globe,”

Color is the very first thing that a person notices when examining a brand. Interestingly, there are only a few colors that are used very often: blue, red, black/grayscale, and yellow.

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Five questions to help drive successful business strategy


I recently picked up the Winter 2013 issue of Rotman magazine while wandering the Barnes and Noble in Boulder, Colorado. The Rotman magazine is a periodical from the University of Toronto’s Rotman School of Management. An article that caught my eye discussed five questions that should asked to serve as the framework for any type of business strategy formation. The authors of the piece are clear that the answers to these questions should be answered in the order presented. The questions may seem very simple at first, but once you sit down and try to answer them, you’ll discover that they may be more challenging to answer than you anticipated.

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Using Engagement Tactics to Drive Traffic to your Blog or Website | Part 3 of 5 in a “get traffic” series

Free Traffic to your site with these Engaging Tips

Engagement.  It’s just a little buzzword for describing how you interact with your online audience, both online and even offline.  It’s also measurable with the ultimate goal of bringing traffic back to you.  It’s funny how the Internet has taken a normal human ability for socialization and has us quantifying our interactions with others, then measuring the outcome of those interactions all in hopes that we can maximize our impact with future interactions.  But that is a philosophical debate for another time. Simply, engagement is no different from brick and mortar stores where they talk to their customers, call up their mentors, visit surrounding businesses, and participate in various business associations...

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6 steps to success with your Affiliate Links

First time Affiliate?  Follow these 6 steps to success…

You got your Affiliate links and now what?  I’m assuming up to this point this may be your first time promoting an Affiliate Program and you understand basic HTML for installing your links.  Use the guide below to help you start making moolah with your new links. Or, if you’re considering Affiliate Marketing as a source for monetizing your blog the below steps let ya know what you’re getting into.  Buckle your seat belts!  (believe it or not, the ride can be more fun than you think!)

1. Decide where your links should direct.

The homepage is simple but for more targeted content and banners, you should ask your program manager to link to specific product pages or search results relevant to your site...

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Your employees as Brand Ambassadors: Your Most Valuable Asset just got even better.

We first met William Toll when he took the two seconds to subscribe to our YouTube account. Little did he know that he was our 1000th subscriber, and that he’d be showered with prizes, including, and totally limited to, the domain name As it turns out, he presented at HostingCon, and he’s an expert in getting your employees to become brand ambassadors. But he’s not the kind of guy your employees will loathe for having them do one more thing. He explains how it’s done properly…

Shower your employees with rewards, including domains like

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Making your Employees Happy and your Business Successful. Quick tips from Robby Slaughter.

I have a Mac laptop computer that’s pretty awesome, but I think I’m only using about five percent of its potential. It could probably time travel if I actually read the manual. Imagine the same scenario with your business (not necessarily time travel but you would rock it if you could go to 1840 and be the only FroYo shop) and all the potential you can unlock by more effectively managing your time and your employees. Robby Slaughter is a management consultant and was a hit at HostingCon in Boston. We intercepted him on his way into his presentation.

I don’t think he says “um” or “uh” once. Tight.

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What does an SMB owner look like?

I don't think this is your average business owner.

What does an SMB (small & medium business) owner look like? This is a question I ponder quite often. I know what you’re thinking, my pondering can be pretty mundane and boring. I do however think it’s an interesting question with a lot of different points of view. How do you target SMB? How do you know what SMB wants?  How do SMB owners want to be “spoken” to? We have a few different thoughts on this internally at

I personally do not think of the typical business owner as a suit wearing, straight laced, strictly business kind of individual. When I think business owner I think of my grandpa standing behind the counter of his auto parts store in the 80’s with a cigarette burning in the ashtray beside him...

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JOBS Act Brings Washington DC Together to Provide More Funding to More Startups

When Republicans and Democrats get along it can be like catching your parents making out. It makes you uneasy–what’s going on behind the scenes? What will this behavior mean for me? Today’s lovefest may actually beget something other than trepidation. The Republican House passed a bill that President Obama was eager to sign. It’s his JOBS Act, which stands for Jumpstart Our Business Startups, and it clears the way for more people to invest in more companies.

Word is that most tech people are pretty happy about it. One is Steve Case, co-founder of AOL, who looked like he was going to leap onto the shoulders of the president during the signing. (I wonder if he lobbied by sending the White House unsolicited piles of CD ROMs?)

President Obama signs Jobs act

AOL's co-founder Steve Case (in green tie) happy to be with the POT...

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Thank You for Taking our Survey! The good stuff Part 1

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