One of the questions I get asked over and over again by people outside of the domain name industry is “why do I need a domain?” the second most often asked question is “What do I do with my domain name?” Over the next couple of days I’ll be sharing some short articles with you. Articles targeted to those very people: end-users. Individuals and companies looking to register a domain name for a new business, a new product or any number of other reasons want to know what the can and what they should do with their newly minted Internet real estate. I owe a debt of gratitude to a talented young content writer who is here helping us out this summer. If Kevin Crane comes knocking on your door looking for a job, he’s got my endorsement and I thank him for his leg work and efforts on this series...Read More
As the Internet swells with more information every second of the day we will find keyword search results less and less relevant. TechCrunch recently reported on the limits of keyword search and the inevitable breaking point. Direct Navigation offers any business a short cut to being found.
While the point behind that post is that the semantic web will save us all when that breaking point arrives, it’s hard to miss the alternative: Direct Navigation. Arguably, generic domain names will be seen as the authority space on the web for the associated terms. When these domain names find their way in the hands of end-users or investors who are willing to put in the time, money and effort to develop them we’ll see more people trusting their address bar to get them to relevant information.
Until tha...Read More